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Johnnie Walker Blue Label embraces mobile integration with smart bottle concept

March 6, 2015

Johnnie Walker smart bottle prototype Johnnie Walker smart bottle prototype

 

By Jen King

Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials.

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  1. 4 trends in beauty from Cosmoprof 2019
  2. 2019 luxury spend expected to grow highest in UK
  3. What impact would a recession have on the luxury business?
  4. Douglas Elliman moves into Texas
  5. Sergio Rossi and Eco-Age team up for green carpet collection
  6. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  7. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  8. Luxury Women to Watch 2019
  9. 5 ways for home brands to connect with luxury homeowners
  10. Sotheby’s International Realty expands in the Midwest
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