Columns
March 30, 2015
Richard Chavez is senior director of search engine optimization at Piston
By a Luxury Daily columnist
{"ct":"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","iv":"e8412f0c36b4d37c1a1cf68c05f1c6a6","s":"d90284bebb68ca24"}
Share your thoughts. Click here