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Mobile

Burberry banks on existing brand fans with Details effort

April 7, 2015

Burberry ad campaign image featuring Heritage Trench Coats Burberry ad campaign image featuring Heritage Trench Coats

 

By Sarah Jones

British apparel and accessories house Burberry is relying on its brand name for an effort on Condé Nast men’s magazine Details’ mobile-optimized site.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Aston Martin loops Breitling in as global watch partner
  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
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