Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"c00f63ee2cf1c75c01c80b5ca4c1522b","s":"460afeba4a6f4c0f"}