Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"13d84450b95fe0ed7c7a12e18832ec79","s":"5a01038dd0a1a1ad"}