Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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sfXvyGWS\/wg\/4mIp0cxIwj5VJ6huwNaK0H\/16auL5aZTX55u4+0UWWwtwKvStfSG7\/wqTAxQqmFEtSVLjwelHIIRCxdBp+bNonZGCKpR28EnmbXZKu1Qn7K8Gy4Eyw3dE8TB4PAw4rHah7pGa+8gV5P+EuckKbXqTH8E3Buu6pm42OjzPp\/2YE2YGcaL7BA0bw46GzO5LQ\/4iH3f9Paf54XgPBljptrDGN9ns\/mieMixJvD9BQeyVo6RctL7D\/sCKHodFWzShkBMsQxFEh24yKSjvjjol2HQlHBMwtfX8kUfzfSoVW5EvvomsXOM1HI87\/z8UWWmjVgFMW2\/JWWP3WN2l79kqgH1Md2U2FSCnD9TV2cY3Czr9NF6RR11P4pIoVc1pfmbtKcu4MoPPbtTMBY1\/h5ZUxDS7Nsc4tulm8EVIVmrlPbZuezJHWHc+CqPv2KmzP0yk4Na5+i5TPIhmsMkywMfLdfV4CdUjtYWWAeo5QlLl3lMBae92DnMIidHWA+6l7ETh19YjUA83VUj7TH1JoBLTg5KO6MQmRRL3uuQ0a29H2EqB34hHlGfKNNj1jbGo+lReN1vtvlXBlxCoqec3KE4exfGjukxKsIF5mWm1yuxqZtxzC75V5djgoQZ1dum7LWmiaHevF6OSyZc2XKhB2hieVuJ02bq4u4vcYNujlas2oZ7q1Vjf96rRvawPua24gT8R\/IiBh4lU4UVT7bDMORJAs70pOJrJG4jiYCnpdUGwMjXBpVkz6s6vGNRpMO9zUdPTrTAfaDElco5JZxVjesjIaQYowXTgMsaxeX9p5Ofs7Hqfr74WBGnvft3gJPQrdrmhbF7GgfdpnMtxqDpfeXyGuQBx9ytlLaSOen2+IWgUA6P9nrtqId0hM18EvzoxBXxifsmskOHqP0kg7SxNhexGHbDuIE8lrFTXBS\/+ZLfdehJQcw7xm8dF6YzAlB0kGCfov7vkMawUxSy6egs02TIJPEBQ5Ud5TNMsHSm4GKeEcaPco8X8L+KnsQhlw4EYKxnBN\/A58kqZz2RRaASie76esH\/fw2SDgbbd\/GO0ymrxcRgy3jVfN8XU\/Y4kCdh+ixKk1+SActG7vjVgNfOocnaT2A91LpW1CalE72kjUlBf1eHhIaa\/P68K3h3uGxkEvbDOoIFRR7w6ZF7bRZnaoaij39DqRk\/qDW3Q9AWnSiXvbdKWAAzadal3Hhyx\/l5ubDlTN4nsBW2LWMVKGaUizEG1wtuqNQSiUaM462WYeki835b67mrI0zQ8nkmRBB+xI\/fmrJh8KshgKWruwZWWhOgiO7y+7xkm1jvhIwC82S2o7Y2k\/T0CWRgNh6HzG88AHDFkTS1RNPSrZlF6OH71aozAVF21ps23hWiVLpRcPRBZ9MySX75lzL\/pF7f29leRKrSXQAjRaqyn4zFC4dp+fcX1BxqpD9SI\/NWiW9moPOue7zMOsKW1iQ3aHL2V4stjwMYXvt2n3zemvNt4nMvCx0zty0k+SmCoF\/aK6PetFNwageeFUAtCmiRl97XvFmlcxy97HhjLNvGR5l4gdbvgvhqUdrKSOXi\/4KmkFNROfzTAfDJAZyVZHb\/hu3TsgloSt5FT9VvS4iz9g8zH0dN5j0XZAV7h1Skqr5FvPr1r4cimKP+yT1wFh6TtkfkCeytGu0mVNVza79uYeLTNb97xlGXX3XUh8pH4pHF2hH6\/gyKjKCSrDSJj4V9N1yVaZADUS07Qds4ua2Cgl4fJnujkZ45aXqZF21u80hd3AqU4yf05kj9RdiwzWgtjcJNhY6bgP2y3\/XAe\/iN9Ze7WrMkkC2OVSpMQG6sIiRwRNrw\/hhQv91temmlXBx2\/VYxdUI6o7PTa+jnIlxpsLtgFfhSx9w+ynJh+kIg\/PJz\/UrS\/OBVVPeedDjLedGmvuw4EWfTV0oJxDfNLGFWQzg2GR3veczDOx+NBtAMHiCakn3wfuByBJQqa+M0y\/+qvCUQXPdhrWPedgTtbD\/6pyjVKuQOIuXSnkZUd47qcwUAA0b4fymInCJve3a1uW+P+Esm5tPydztK4TFy3Fdd1rzOKyEu2487XwHag7iUXr7SOCza1Nr2ZopC4uKDhXcrhRdqPusNN6\/9TuIhtppT2hKhENTCXXESz+6BJJ83EwOIWjz54IgVD2yO2LozsvDkFzLbNjVUAPRbBEq6ItxXkVOz33UZLpzDxM+8JK2s79pGCrghzrtMTErnedTvKDf3T3NsGj0fnds1B2hm+26FCDivip2Y3h6KFFNmHV3EpMPw7kyyShZH2LCYlin0JdSgticYV4AgMeQz69S1yfGYEBj24aLpZ1jcaGeNzJ6hquB3Xky4ulcfXEUDd2+mMQ5ZjZ9Cg253DyhpKQgJ0ZI0Nsz3bHJwYZQ68KudQFKxBfgeKOW+zJTcMMEfFaxAMzLmnMjd6Bh\/4azJVVY9hdGchC91dRHgyVjA\/qPIm0uiMOWcG3uiw4BMpWNb\/BYEsn4E5fcbt7wjnAX+wAZZsowKjqGQ1W\/hYLUolz4C0o0bD+Gu0nASXNukDttaelhmVVIv19UJglju9Zs7BU83Q1v7PJHk67zL1Gzutm759e+YjvmBTfdjtv+C5ltVu+0r6IcGnMxuD7b9ro2SnYQQ7bhl1kskipcHnOeAyuXvPPhqT64Ktz1cmysxFwg0Jpree4cNHz17+cXIfZzKB+c9t18LWZtLB32s23JmKE3nX29Pjpx+QSS1cgA5dKnCC0G0JwMXro8q8HNA2NDYzuDqIg6CjvxBV62U2ONZ7BxCc8OpE5FURSWYSaQlvknjeMY+DOsTWloEJcjEOHVOa4dYmzIFiCnVJOxlpgO4Qs9XUxkf6dGRdxk1hMseDqYEy\/JO3w8bctpef0fwCPzw\/vlFuo4DdbyCVHF78ucNCW8PSqT8nzHMkQyPA289e\/E4hLZ8p09TUYAIdTmh37O0LSL9f\/0daUgXsQxq9AHf8NuV4CMfQe6hWKVRhMkael5cdhqRhRn5YsbBXmgxgNN8HLpNar9tB8EfSOq6efKESKGqbzIJ7gG8+8iY52ms7HyHWcVWEw7svPbPbs9XibCKrRMo6SXTFXzSkJafcBpooMt40F9i+nLfzb0Pu\/Qy1xXadkCtXriwQJj4OmnD8rk7phR4qQctJTvdF+HCVfKbMnKt2TZUg8Bd6I5NKRrJ4pUBLp\/GzRuCtTyesQ2hh1mwFa7ADA39p2A29vc8hDNy0dCjl8tC49mHsEDP0PJrCTPEbvYd4NPUjH7Vk7YWSDdP+uTGvmxE8IJd+5MWg4r0HP7AEynkVl9R\/aQAA6PUB2koabY+9elt2ibHR8MXJluEdhNRwbN9SPdZ69qkPdTarIRRJYya1WQV7JME+uFm8E4AWEs+d5Q92y2YzPD+rJyTgGvb71\/C18cmVTxM4fpRPrGL4gYBaSRmcMdUjRfbOHqic2PCrK4pljOImpyqs0yX5jyAOBff65Ec3SJ9VeqOYgY\/Mpgtti\/8PinqwXSAtV3Lf4\/22b3kI4+iIS13I8mli0HKKBh\/AmZRBOVB6A2vw12vTUyVVg9laK8i0w88flcgaixR7ky3zDvyPVnzOIevdHvMY6xg6\/BJV+znTpBM6be4JwbFeSZyvHaKvGQrb9s9Is6QzC3teIWX5B\/iVSeDevieK\/jw3OIf412Q1gd4wNThXnBBDKzlorIldw+ImhJgDh7LNIvtyoyqpBnlgVgjs17AgzprUpSidGhvmXZizeswLb0QUScTQscIQDQMxLQTWCAag3wCWpryrWir3j07VudRdlEBnqbkRU6iKinSoDud2c1u9AH2BQxV0lxTmshYsvAMt\/qoMxVqmOs5qlxIbtEbq82TfatUZ01\/rm1OFP6vilyaZyVPMlDSwkIQ70UwjcUX3CULpf8W7JvGSbCDpvO59QCXW\/RfFSZJeCEdEDHG0fuIDzwuh8\/ZTPgQiiFVV2Xer9BVbbF4AyVFsN+TgWhyGbclp6hbhqn1+l4M+4zUYyI2PrurnBDjUUtDvO6qIuGNCI2s4\/JYWRuA6HvIdiziiwhZxTIZCOqllOA7MTCoMNUo2BWpJY\/OZRUH0gEFmMCnxa32hVCPywhw5K4CUusPY\/KHAXT\/H7oVbnapaQQUPuq9WCp7Ju4Y6Hq7jKIYpUfh\/MyrXaWCNCRwqGrWxBFGxP5Ny6YHCnBHMzP4uYyGpD5ALEHYEIOqWRQJ8FdWfMrQcwCJRW1N33TZpyh3Cyj+PHE+jSQSodKHXdXA2gaAIksRPwPuvx+hwj+S2GdJIFYNLgoCjdNbBJ5Mmg+kDRhSdxeWt4t7LkGacSK+KbN5N2rBCV6tOa468Vp0O04vs2Acq83E0O8tPZKqpger+","iv":"5b773089ef83b07a6d1bc3a517b69a37","s":"ededb7a35191e01a"}