Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"c59782cb443626e308f88b5bd73202d9","s":"b0403da52d9eb45a"}