Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"fc639c3fac2b42f5083d61efb6dd74a1","s":"64befaf5e39a3ae4"}