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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

Burberry customized the Snapchat ghost Burberry customized the Snapchat ghost

 

By Kay Sorin

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Dior dives into French Riviera with escapist fragrance
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. WatchBox looks for growth in editorial integration
  10. Dior reinvigorates Miss Dior with latest floral romance
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