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Dec. 24, 2025
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Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier

April 24, 2015

Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign

 

By Jen King

FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Dior builds five-story statement flagship in Beijing
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Luxury Women to Watch 2017
  8. Lamborghini heads to French Alps for women-led driving series
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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