Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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W0L1RLoL6N5JxASIDWuQQK\/hYHY+AZsTholl0eHayKK6Qgf9c85q7DeazAmSbNbqjcDAB5FFPOWv1JvmpHwHYOyjozXxhcDVwkrgITGLZxX8rDH1ZeZVr7XsB9nSwyJ9XCmwjbFpVDRRItY9DxFCEBPYxCV7STqxc3XGWDEIePFdgWOmMNo9ryoP4ZCVOACs9xMkHzBieiCsq3jz\/rTsVTMc+fdYyWP0D\/TNHcSbGje4TFOU7u1pIQCg52BZrCSkfxYXaNGcuSXTr4tdNwd+zhGpPq6sYrMC+\/5wWfZDGn2ZVxCv9UMAC0+rZRtpydXkLZOXp4a0poft4qPsJI7nBfkqvhhx46YaK1Ohw21IFg0qHBVHpivujulOT5x96vcWuiN1AamfoX9eAsgao3bpruvkhTp\/q1ejUKj5afK6x0Tj3P4IUvik9\/Ab3VtcmGup8zxx8VKe+qIMCZjT176noRuBcGFc3RfU8sPuKFq7Mq4kfPc84S982ONT6xhSuddxpKA7s1vIDTwLIuQe10i92eK1p+n3c7Z2yxMCypLszoR21MJtEhM09hvrmbPLsYRis3gJWL\/1Pdf3VTw5DP9wXdNPv7pK1\/x2+5igQRV7IVIVDoIt95HtooYXdhmpkxCqgM3CBrdzeQrDlUTKRwiIiAZHG3iOKVJmnD\/2HUbNGnVUDsqICTJ6hXlnRpKwQCE9tZdmfeMaQn4I6VOx0+2h5J3Z5+KHFckRKHLGztz0ZHQOfitnpf1bs9BTkGoGfi4cmBbLm9k\/bd9XVNk8Gs2B2Vd6vS4PmYhjFrsB6\/ePSHKr7Xvd0N5UhNFOX4dIg78bAxyhYSChamtP4V9+egJoovVT6kpShRHkIr7+rwctFEQyLCGIEn1UR1HPs8SqBApo0wb7vT81a4sMH+7i\/lyEC9qHLMuFEt0HlrR+IdHykz7LhNQyJxLMqOzyTga2+q2yw8EmUtUKKnaArS5wbtT8aS32QHNSbSgXfEwprtPS7Eb27VFD1w5r++wFHatqQPeTv\/kbrXuDKrcTfXoz4cZiI+1w\/PiLmjfNPTUurQD4vHRAY92W6PJ6Ln48oSomSYOCvCZbcsl+pVldEWSwzzDc\/KfSd\/XJ+fCqeu\/xg\/q9Bnomj5nnKD44jgyp3SO9ZvccANJzEv2pHrzRBz+i4dszjTzObYwYkGIXG9wiwZD0eQoWsNTKImggWfgeGt\/UCM3Simu+jjPucgARKR2SWLPATAlDyB2i1rek9b2aDcFzpPlG60WYaOwRPsUSufoXo85BtheSsY83JNILO1SIzTh2AjLysHqKhSXci9DXWOxT\/kBCsuZNJ+vusQQ3LcfeIMsOEFHUqB49c+vy2i8QcVBXVLW8jXW2E8x6ddyCYsCnyxAXiL0cEfiMC2RRcYvvtFvOgi+1LupgKkr9GoxqsBdHU2G\/4oRo12zqDVEJcAf3Vv7zQBomPCsiIsbwKdwRRj6akwKecAAsaE4TuyDhjtksSlsbrG5UbkAh7IJA77DEzhB0GBfjvpyHpVFSdkC\/dPvsDH0NtyaNiHaVmW5S8Bh43x7H98dVB1iYjPlHhUuY+UmI9PudB3Hlh1Z3WLGeGC505lHdHEYNj6Xny5BKTjG+WWyxhhWhWgFNj5UrD8+lpiFCQ7xooDKkXUGzBqVYlMgdb6+NbPvNV6dkmsb+8DWDmYT8i8SyKPW4KolXXjBpfgD9rX48E6JV6JLmVi3dZYLKrzdwMFVuJYiOZWvyvRx8uOTQpFvGH+PjB+DJIA4PgA5nyxEsXehxdOf30SLAxuG0PkVMdnG+5KVceQK2byXRpB8fUsAOWE4\/aBZoWl5FWzAJxh3QP1vcpNzUtvyXwUJrDF8vN3HhrabsS4eQJn2fiVC\/Qt6NLOI0FVIhNhiudbAc6LFq1lrqL7KBkmW9BDun\/j4ArnjEEaEmo3S9MNcJnC\/h5ZvlLm5KxUdnx\/dGmwISF6rOj1bpyz6PGC\/LnJEaUw5IZBpY6RDjqcd\/39ulJphIyK3wcfmq4LbihgPDr6pVs5XtnyDYZvlq8aII1\/x1RKRDV+aZB9p8j\/fcHFqayZN7r9YFsGZXrsyCBx2fgmxkZgOd9Kice3Fpne+3UC9V46uX\/kl5qAj90k4+7H36gwVdeb7aKUU8nir0P+1OFw3+79DSXzFDIyTGCOOamCcB9MjgBGgNaCdT96s25hovvgHPEks5gCegVbMySfblzNPzks\/ZGr32utsacGaxx9ibw44xLXDMuMuUp0YmQxRUsY4t58NqKtKeUPRhj3Gh6jawRhYL0YRpn2jzPyMxStTo85Z0CXuSOSK83eonb0290RWtwvskvBAK6I+c3EQQICHTepJgon1x6PUfrYtsgqG83gTgztsVg9FRIaLaL+xZQnRXV3iI6MfZoaiPQi\/UwBIikTB+09926yUeLNtNXmQ9af2ASMnDxHVvoRmZvZ9LnTvgCnz6hJiTLT\/uFZS7AV4Vta9s5SzQiIhRqc4JnzUWeMqHPVvJDtHUp\/pjreGeuQnCuGkp4NPIruXwGm0Na\/ZBcfb0Afkxfh5s7XV1DlqaMOeRyzJMG0jscxoBJALgfWeMUsq5A13XJBJQuNyS7NBIJUs\/3JsbYAtS7jFvDgM+CfqENblnIKRLnHW4EXyE6smNDBX9L3L251Si0g4R0EmoMfnPtI4B27iguScw5+VGRfHB1qpj\/ppXBcdnt9ezMQwN\/Pdn+jbTxfWm0fvI4f5xh4K2wtmD7dv7aL6oLga2IaUpcPVLIqu039uzWVHMmNq6sFl5kJ518f9zLuPRoFRLqXi6tghA\/WtwSxO4pLXrJU2i55oo\/i4ZhHeiegtELzPf3svMuZ1QdWx4oEWnwJqTAF4nueaT9YAlfOXII6h1vakCbiWTzINkJw71ZRF24AbDeakRiFtEgygpJq+8WT83EAMd1nkQntZ\/Wk4ZlqNgddavbcaL6LsGvW8s0wx4kYOw1+xe+Wk72P9dF7ujS\/MguBQ=","iv":"0ec9db87832fb8b72f7f833a18d6817b","s":"ded1460607da2cba"}
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