Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"e119122e90b5590108f8af701bc27777","s":"b6915f609021fcf3"}
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