Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"55acd301fb24aa37bf56f809fe43acb4","s":"8b5f3bbb9babb926"}
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