Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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DM6eUvd0w7w29uNr7+UwmDnZ5nQynQEfKtv4oSrOD5LEO2umCd2zQn8b7YvD\/q\/kO\/bKUo0CIxFZbbQojIkCNUMz4ykN7s+0+8f6Opye5ZqugbXy8tmtn0s2gZl2svyEUWepyFeUDudjiOfS1dGQsdi19XIG+a1eeZPscPcXjbJSJ9qyGENrroAbUAJM+a1QMZCQe9FwW8fA6j88EfqAmkke+DDHvlfQ+JGXkT9Y\/v1q+OBRpt4LvrGXCa0PQvJEpd3wLwVKai1qhYgSLQafJ1vIDXUiZf+Aap4ni7yAbh5ENsd5HkoK2TkAtVsPhTx1GHmloj\/QKvhhRiGQZ6YPNKnbhaz19BurCotEWb+iXesI7V4EKx1wd+BuzZJ9QWlmTDkMZ7C77VYGcIa1tluIR4nCiOrG35cDo7tduijrFO\/qZT0b7Wba\/AqMg+6HgN0sfz3N0fZUW\/MCMCPIYYPH9\/yAFKtaBFIodQQx3n3wW7UuLOpKoJuKY+0rWyv6Zla8LyI4qIB32J7IRf2hBrdU4+SsxOX4RC77uu6cDg9tiGz94HeRtqxOtvQj454FWhHKNRwnQzjPHuUcaJ301LjYmL3l530VaIm\/6KP1iuKUTVUNi1UYowe2xWWUhTdy+dUdnfZtvwufz6RSj0\/1iyk6bznu2sRLiktEzPKl+aEI8FjFG8s75T0GOfizyH6ADDq96z9zTWxjZ6neLyIbxWyVdrL66zzf11uxDrhcbOfrbsiPUATRcDaSw451ogxuGTGGSzLHIQul275WCeRYrPagq+CPJbfKjjgNdtuwAnySInjZCfN1uHoaDxe7uNscepia2mEWtT9iNhC1dlQUNwG8Py4I7+tx\/ytVNi98v0PcC9ni0kbDcYjv54MWw3X\/39tCYA1\/1DL0CKi5uYoGq64RGoWRD\/Z4fKY1E4gHCimtDv6h5xwOJF8o09X9EWBGpD9wh1VM4Vm4bf3ZLMCuCXhz\/Ke6AVZWGMglLu5OHDn\/1L\/SJsXMqzFzhxk\/xVREabCLQtbl55gxmQZpzZ3+LtZgttjC33DyZpMk6oBjC5w1nWQePmuZu4Qt1qEwePd6k\/ra2NqKXHjIwKKFwdnEN5QW0\/n\/zJ1mw5COi80Dug\/Vq7qgARQ44AKSmHOHyt\/CoJ5OZ1ukXU25nGBgdoVFZry5V7wR9gTQmVhjSCE7gfg9WKfLRQRWEG+u2TSqvMZ9oaXvHjO4OMdlEMCOV0UM1j8liKQrCIlBRhifJW0T538WsHXE9Cr6TnzNBl3\/4q1RbmmW4bfnsrREtIfzotJQoPKQQJCySxAJvpUo4svS3uIfC+lK7oW9xXBLzFnaF5q1DEYnWAmnmY8JslhPByTzzRDTeMwjn03E+H9I9HNmd9deN4l7qifRCEW9l\/owGp5d6L7VlwUWuQNYqq5cxkclGIaB\/8fk64PPXGlYYin0Q9c9U\/A5Iq2DXDQqFKlZrkXKYYKVdao15J4w5fLoP2QRENqL1b\/H1CI+nXTqwW+Ma9NO8dsyPJs5jWpzg4kp38LACL585fb9Efq1ZFDnDZXRj4JJAPXsyLbU0RsPx7nVtvxdlQyGhJO1H7f6S\/kTrNUGOsyd9KPM+Vp7tB81pgkok5hNPNhvPApupl0KUUcNXMMaU9pYf0uEzwa0nuQSgVuuRqPp8W+q2qdlI2fVAPSlP0SPvsavzekMV+H2AKpDryfuWEe0OkGu3cvED9m9l5EBPM6T17m5KfOet0WZy9IyhdOwXke2F6qrBfuTukIIK+f24dXkkJtGw4eeYUV8qgUPNKvrIvH\/OiNNXijxkgdW4dYOknslWwGSGTpQBHkSt6VLBj3CXVgJE79LFPpFHJcp3DN0oKhnP2uv48P+v9wFmWUBstYkxD1Km5gmn2R7u3romQ5YI8xOZExrWFtksHurmx3fE\/5r3U1mYoFt6\/qrzkM5KXr4Ebc\/W82vosdwbhW1pfowsfEFYvmk7w+fRhNiM1PKbRyhgc+uj1vc0jLH+Fov6j4LtlaxAEISbTSGrWy8z90jlCe7bQWAzEjC2ud\/\/Kz2pNvrpEJEtBMVpeDp6z4TdguIqg1XwAp7FXVKWsxynyQfeJwozdCpLQCl9z1Tc6ixzE2nTKisrRGw1VbR20qspqz9vljz7CLLdqj6WWQhmJw2+Icc2AWv28wGnfLoLcNrl1MZyGtPIlKqmIjNcp88B9ZT4OHd846wRconFUEg30d+97MMAUOAqKBQSLqrWSRI2AmErJenbWmwb4s9ND+ma\/DzHYyuonPGcuUEhByl07p+N399vNOHjFojGU68EcpODP01ijPi2oqb+2dCYZIxesvZ+KciWIJT+OLztT5qOSnfqqzeEFqXfuRGmWXlJ9lUMr2nTC+mdioTPjVzgo2O3TOkauPVPBwoVTvGl32dDaY0zbT7+Q8u2ChxLTc7sw0V7u6fuQyHtt7lOeJdak\/O41etHNV+efrYiGcFqGWch4nIn2aD+VrJXho8MEc9fsnvENbBvRtj+GFv890bRwqk5\/N7tyY6FtOhYQm\/LGoCx5HrsRhKlyVlAA89yLAZFoye8YrSSUDMlOK1jW1eIpMJYhP67hcsLsNgQy7V9xXzBZM9foISHSLAdt47POHl144pww3usy2M8YptuCYTIBahE7NRXsSLuc5C3lL0llMxddTbFge2RSV+4bSQJ2llnHBlS33ozkNUrfi\/yoAYYt5q+cOQqkGxQwf5cMpjMilNnQirq2M280pyvsSc2J86Uc7EIWSKYBzqj5s\/fCCz8tnaUDCi\/bTV4\/YR1tWFMdR5JK6BvyahaHesVLcsSHCcvKpCNlSXK9FvVa23pYRn5hPnNrmzCQdJ81VQ0OwICKA7TxKA6tifhi1jqf8nQxuT5qiWwNtenh9e3RTzijd5ETOCQ8\/+pQ8AeZrIMFiJZc44wE7sxHnMQumMqfE\/nl\/9+nceFgqfNmf4EDnwGtFmGdeB7ZoQH3WvLWbFJjX4fRKE=","iv":"3e116bfcc1efc6cedfa10d793ea50010","s":"4dcd5beb55fc4e00"}
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