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News briefs

David Yurman, Barneys and the Super Bowl – Luxury Daily

February 8, 2011

 

By Staff reports

davidyurman185Today in luxury marketing:

David Yurman asks bloggers to show them love

The fine jewelry brand, synonymous for its wildly popular mixed metal and semiprecious stone rings and necklaces, is the latest to tap fashion editors, bloggers and tastemakers for social media initiative “Love, Yurman,” according to WWD.

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