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Research

Brands entering Chinese market must appeal to unique preferences: report

June 8, 2015

Chinese consumer uses mobile device Chinese consumer uses mobile device

 

By Kay Sorin

The Chinese market is complex and ever-evolving, requiring international luxury brands to practice patience and due diligence if they want to enter and remain successful in this environment, according to a report by CR Retail.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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