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Mobile

Louis Vuitton targets affluent travelers with augmented reality iPhone app

February 11, 2011

 

By Elizabeth Zelesny

Louis Vuitton launches Amble iPhone app for travelers
Louis Vuitton launches Amble iPhone app for travelers
French fashion house Louis Vuitton is targeting affluent travelers via an augmented reality iPhone application meant to spur emotion.

The launch of the new Amble with Louis Vuitton iPhone application provides consumers with new ways to capture travel memories. The application is designed to encourage travelers to save favorite travel destinations and to take personal pictures, notes, videos and sounds along their journey.

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