Mobile
February 15, 2011
By Elizabeth Zelesny
BMW is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its promotion of the new X3 model.
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","iv":"93b03df706331e6f5ed563dab0e22e4f","s":"602f4ef128d22dc8"}
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