Mobile
February 15, 2011
By Elizabeth Zelesny
BMW is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its promotion of the new X3 model.
{"ct":"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","iv":"e1aa99ae22ae96160ed40468c83c8bcc","s":"f12de752b9e2ef54"}
Share your thoughts. Click here