News briefs
July 29, 2015
Hermes Birkin handbag; image courtesy of Portero
By Staff reports
Today in luxury marketing:
$7,800 fakes spur LVMH and Kering to fight online fraudsters
It took luxury-goods makers about a decade to realize that the Internet represented an opportunity. Now, they’re finally figuring out it’s also a threat, per Business of Fashion.
{"ct":"OUxnpjN09uvm5Q4YOXXVFNrl3spMYg\/tojG1M4Nh9N6jnT4g8j50MSMIVkA+rx08HBuGgiw+1ErHpIVhZLmodnyG87ywoBSX9ihKqdtodeT6Mef6gyW2L6KB1skETKND5R3VQTNeHEwhgAXDmu4JBQrKppevJPrW2gkE8Rmje3vZYrk+hiAbZD20Z7Bies53HWz0vK4yLRm4X9R6fk9NiqMAZrKwYaHS8Lhaxrz3uXQmQBXSoYkMHmBzT3NCMxWtIkL5EFfHL7rABBOAzvLnfm5PvRSsWPr11fPkkukldSbhH2DVNXBwUKvqCwtQjPqr3YJWD\/DLzFSSorExZmXW+VvlrphSdiyPXwQZwk2iZU4p76biE7uxEPAF4PuLgE6NIhcKmP+W8ahP7QbId2A8f5wya\/8R51g+1fyu6pxfEVMXLYF+l6Q0dlYJBUygnw66jjGuHMja+xF6HhXqF\/aGB92+KCIVqV7oCDmIkw8VeNVds2QaavTxUJwgl\/wKcUtXm3vnQZ+w5brGi51WzPgZiuZ5gURQ3dckXrYhl1HRpwtBy2+Uef3XWEozYUraNquA2LdbLhk\/91241jh1b3bicDs3IEssF6ALoIqAoMI7WEli5NXoSq9bneYVltq43netyx2dhXzeXaPV7zDslavt4kPJYuUneA8ARKhumM\/vgEnI2nc9x9h2yWLAWq5Hz91husw0FUuowkdZLV\/wtiOoAqt4Sae8NrqYM4Juu+42XHLgLcaZOcX8PZASpJJwp+MYhX2wuACMBny9RxsJMfFpHcgz+ryGspFukwLXKd92inROv34PwJeiM+7uXyUYA7joI8ccQFk1EBBNJ\/7I68rX2voS0OWgnB9Z9Eh\/bf1f2R4k9s43D76V6jXSJQ3avrNVPN\/6jwEO\/2Ak0dS9wkP0aq89YzHD4TZcB6VMy+YABOpC\/II2er4wk2CjZVzBVvKFTj3pmYBTFZxxIJNuzotuXKO0TdQWHdmsVYLA5sGEXye2dwCg+Sa29HCD3TVWw\/FL1V99Eihh8EI6okwiAmwBIn3KdE8g7BG1e8STTK06BNp2fRLF6jN428WwkCKuZAztZD1za9ouFqhuSJ82Bup0gy2AVbIx1uvxb4ejupm\/tGgFMLzhFfp3ysXaiZh3Ym3tEapU60DIQ2gtopc4y84rJXp96fueNHhqkbZbIzIyG4mGOtpd4rsdmjfL0S7FG0ecFFdMPlUN6JVev\/JbRhdc4nBYxbswl41CZcbEBPVyVwYptOifokHPYW\/HJq4ErwnxNF0Mzs92Drjk0+vHXxb0FISXGzJYOalR0Vb\/MIuu2wTLMrc2IXkx2JfWHBsUQRJHWSSXEl2NursYz8Ccft9OSY\/LWTC5eQ15GQiGYg8c7QznMDjF5B0JH+6NkeemIcoOIV9xJj7wQ4arhoQ\/hKVDvcci4EAkga8cGgFiydRctz9lw0lamysfKVKkJwTcK+QXpMKaSsTMCPbns33a+FK\/01UO40rCQHbF1Y1aC5lRr2uAeon3GeqbiO6zA0fK+URBFvV2983OG6Ooy879k9H\/ULNIeq\/hsXoZnRDFBsrHtEOvDOo5iDmSbSiAddL2SDJ\/daygxJH8KLjyjT9MEwwXHlJlyh3c0yAJ7MTnKYximGlEwGovmhHbEIjvaU1Cuu7ER5bjmbAmifaTRof76XY2VJIccwkzB9zyWVQU6ss4WIbw7G7nPJE0l8E2T7k6qavxQTVniKhJ9q353Xlt7MOTACs79sD6udWj004Lb6mokVl\/1vy1Hf8rqiZVcaNpNjXjl5M2jlIUMh++WZiS1iOCnrSrWwsOSS+1hxGFcPg2qtmpN268SeNyACXttd1xe3nQukhFkb+QnJ3ZF699UoQ4kijNif4To+nrIrxpejk5D+6K9UFozN7qnFSssAM+KptBpPQQmmjxtZ6gTY7SeZWUd4G3CH\/4RR\/ngCZY2LW2kPrAe0jL\/YOKGDGLSXyqch3yovVoILZrQ8FCgWPZtwrlXQ85+8Q+rPfF55nfZJZfJiRMrvsFHk8nbXsseHRp4oXMfiNWgYN\/hz8DdKHBaNRx0W7U5WfZRdvTle0UEHROtRjSyEnP9WEL5TA7sMaSa0m\/kmUnxW9QllN0AhbXAJuT+2ozHRRUDef\/u1R7d6pMeQHCpjKx+u8+uMd3FZQIDR9SPsq2lgO1m3WEb3HtceLwX0evelNAVxA+LBg9ymnGqCnbgS0D6qB30X31d4ACNnDl0J5PlTyUTWiOe\/2bk0RZOjjoZMcdhiElnm7+ECYLw2qLQeD77Kk4jaWN0HynAf8zKSBSEQXOPKZ40jHxzAOatS\/BkuluwVblalxHH6E7W4IvcbsB\/o3cD+NwCNVkAb2De5ZnrIJpnsIXil\/0W\/ssvhF5fQal70j1KAJcSZPxDoNyYYjVzem0poUaiaoYHEQ97aB\/8zBdSYt3\/ngEcdBxvQ943PCj8d\/8QY8Mi1K4lEoXqMTTU9xsiZAhLHVE5ZWZ6rYtd2lv0OyDmjxw86IJ+3EMDAi2lnYk\/jfOc1tTLl+bcQylQlYH9QaDypFTHN5ykIII+2bka+xhjhW2TzGj38FaNoHMzzKgZ9TdHGSbGB5Q6pLMi8cSUMccBUion6Cfu8EZNXr7KIIJuSViehYtTzK9N1dKgFjXfaztg5KdxRBtNnfTyXXJQjWA13tlSXCk1vQE08ux0iHLU9iklKK678djlmqGmrYVvVKCsDd5zplVYlrj6aSlb4r9sIXIu0q04frkTrHMnRk1knHqzcbOAZcT9GJF4sgWKXJwjPGvlM0n4woO57FwzvOBz29SPh6gRoQb7rRmyyAlJIm9Ba0NArihYcEUXEKDZu2jub8RzOsg4aqY8VUz8up9Kl\/cQVvLp6yGWYi1amYv\/epyS1j0EWxmXSG1kvjVah862VUwMTcI3RaIN0Ren6Fb\/nvXomSKR+nOlyEi1W78DioQ0Tv4ByVf2I96N2uk35KjCLC2kQq5L2J6mrbRilhL+7RpeuU+09MBnT9mdyho4vp5e5IFqlEgt+h1myMeo6W9\/d1xt6XQZvHL2dN75yB1NgUdmQrxndyo0uvGT\/VRpgg2y\/vkKhrxmVpX+rKC6ePCKLJJNHiIHOdjrb+bVjVuQ+TIxh+dcs16A9A6gN8lOhqEMp5BateScTfYnRXZUSdpDJdcP6MQE40fp4+FChyCjkdKdjpp4PMUdKh6vnsCqGlyG29+mzp8DCtDz1yzpYGpGO\/DKTCIEB3ShATzFo+tPBh0jQssXlkeSgSv\/51izDtQ4CX2Qe297xcT0Ad6SjwlQlv5Rnbamr6jzmqGkhIY9NnFZ5lzrZ8\/MNu9TWm1psKRwXhQ6G8jcfkc5oY6i\/+C8tmK14XaaQcEBiU7T3EvqS++uPjSQQT4jOl9XTqIZ6V8IvYEoYJivJvKO31WFwD6lKnxoPoxEXC6L1WpFpyBX1ZZ8Qze","iv":"392e040997e99dae4917dc1d380f9577","s":"3008a49e19240353"}
Share your thoughts. Click here