Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
The brand recently relaunched its ecommerce Web site, adding a more personal touch through features such as Donna's Journal. The application has been upgraded to include push notifications and video.
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","iv":"efbfce114ee6d2b74e7caa610bd74375","s":"ead540f936e3c877"}