Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
The brand recently relaunched its ecommerce Web site, adding a more personal touch through features such as Donna's Journal. The application has been upgraded to include push notifications and video.
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","iv":"e7ff9fb1b840effda740e6b122705dc4","s":"bb011ebcb163b50f"}