Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
The brand recently relaunched its ecommerce Web site, adding a more personal touch through features such as Donna's Journal. The application has been upgraded to include push notifications and video.
{"ct":"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","iv":"54f4cab2d1686b0101debd1ac8e60f45","s":"c52c201ab7dbd7d5"}