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Armani motivates consumers to embrace experiences with inspirational content

September 22, 2015

Cate Blanchett models for the Giorgio Armani Si print campaign Cate Blanchett models for the Giorgio Armani Si print campaign

 

By Sarah Jones

Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. US luxury car market expected to double in next decade: BCG
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Fendi pays homage to artist with playful puppet fall campaign
  10. Audi propels Santa into the future with electric sleigh
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