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Dec. 22, 2025
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Q&A

Celebrity endorsements only go so far without proper facilitation

October 1, 2015

Jay Z and Hublot, image courtesy Forward Jay Z and Hublot, image courtesy Forward

 

By Forrest Cardamenis

Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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