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Dec. 6, 2025
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How should Balmain, H&M market their collaboration post-leak?

October 12, 2015

Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination

 

By Sarah Jones

French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of dozens of product images on a consumer’s Instagram account.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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