Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"04f0d0ed3fbdcb757d19c3badf954a6a","s":"4955b2762044abe3"}
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