Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
{"ct":"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","iv":"679cb4ef61a3362f790194a7a4a6352a","s":"1353f121e29aa42d"}
Share your thoughts. Click here