Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"394ab8c74427ad950ceaa23fc5c2788c","s":"312f48c62fb09e02"}
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