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Mobile

Why Apple Pay is not gaining ground against PayPal, bank apps

December 15, 2015

Apple Pay allows shoppers to use their phone to pay in-store Apple Pay allows shoppers to use their phone to pay in-store

 

By Chantal Tode

Shoppers this holiday season continue to show preference for PayPal and mobile banking applications when choosing to use mobile payments in-store, according to a survey conducted in early December by Retale.

The survey of more than 1,000 U.S. consumers reveals that 50 percent point to PayPal when asked which mobile payment service they are most likely to use in-store, followed by their bank’s mobile payment app at 27 percent and Apple Pay at 20 percent. The top three rankings are identical to the results from a similar survey a year ago, underscoring how Apple Pay has not gained much ground in the past year.

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