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Mobile

The biggest mobile marketing wins and losses of 2015

December 21, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Chantal Tode

Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Mulberry to resume ready-to-wear with new creative director
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Lexus signs next surf ambassador
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Panerai docks in Osaka’s Hankyu Umeda department store
  10. Swarovski, Ariana Grande release sophomore capsule collection
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