Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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YWEht+fv1m6yzGKepZFQf275K8jxd7qQN+xkX+lTKXKe1W7kNF7Wcv5uRSWRoEVZdvZZwkBcAIi0Zhr3fqom6fyZTKr1Z6NOgMxVBzB+wFAjuHlx2a4zdDovWKIvUbtNVzWWIG9RHdIYAtd91kEsP2aOqi1nV9wYEfAlbUh+7N5zrSVsMMwt9yCXcIO9uzbwopG2YarxeLlyLUi4UL+IPb0Ub6sFsZBZxPPgZLm+FEiiQ+81au4gKlDj0nItau\/uN0D8sKqsWEwQ9wMuq8WqdVUGonAIQllR6PZeobfQf7RTgNETlIIlOlZCmt+NuUk6ttarRrz9SVB8lxmG1GwL1JhmwOkucvcDJ+pN8x7CW\/QgA3WC+mXqZ9m0rO1cDYQazP0hsltwzCU1awdgTk3ZA\/pW6RRK+sVdze3hoPKyPaQ1jzNNzw+FXu78nd7ibdWWcYrVMEnfKAsqIoXY8sKn3LVVwsTjBQG223XR+Bj3Vx1RePqMa3Yd0\/0NdPJFPSJRK8FoCAS5q5OsXUNnwBYh3g4BlXKZELG27gZtv5vuQRFqNjLmEr7Q1uKVorvDuv1zpaPYh0liyDeTViyn1In8zdhhb91GhoqDpsRzhz+DCnJO+F17icsQbzCSPeNv4AyvaVDZVaOM4O6ZMqaTm1heT9rwZqUuET2cBm7uAQtkd+V4+tJ+KjFARMT9egrU8xSIqPihBGiFdW31cn4Y3+wdhJJJ+SGnNiCMp1kNoFqebGKhjSAW6LJDfSQAx3Xc0ogH\/RRxXuTF6YpjIu4yGsnhdCmpVZo1WC0p3Vl5K9Gg3UmzJDMZWVcsQZHuFLecOj\/QfS2PMwzKlhyhypcLOG\/n5PwFREFc62TfZZ+9L3HjTiLOWoAvXU7SiN5aeIMqpNUrQxOaPEGeKqv6GRWYpZPeUUjQA7SjgdmqZv8bCvuz9g2ZyhD14ikM6wdt5epQYzzP8Tt4zlwUxps6bFBxgVrh+RbEsFX3x8mRZcf5zBwHE9nVHIfpzHjXobmtxDCcwMB28ngy4ahk1uwjBt+27HV9LvHSCcV36SoByoNmfIlgeyWUT4Rgn6h0\/dcpCNe6VvEA3VOF6eLrtfs13aoEFmWgjCAnCJDhqIJ5escnRvCFAX+D4EpQT1c8C3wvKqXTsN1MQzmmL4V\/fvscJsheVjN9T\/SBntvbdMT11e7jQ2krt7p8QM3Ntv\/+dpR6PRdYElTzW+9SK51RHmo5C3BjM0+pyFLcONpVut3spbQG\/to61qal7JyL00rKc6bfCaEY6xJG4hp4sB2h+eoipT5yRCqPHczNCL0odV0\/jQ9vFJUmnYdghP0+B9SLh8IsBkAOWVKgZuAWsIwWoaAXBgMNvYOsQ7ibOyf\/okoICz1OGAJ1cv2dcO48CPwVwAJQbzIWtH6+zH6o4XP1c0f3ym0xMUkB1E3jkMaNH2Y6lsqOtEbaYZZQroN8FKEYZukKGwDrNVtOSHzORKmT8fytSA1EvDOgsUeEDsBy5Mj4J3hKPIk4rdRcS\/PpQbsw42ZaJl9Dg9g36F3UnTgazEIKhU0I8588giDHvnXih8eon1f\/UYtmqXtpdBUMk505+LBM20V5eyyzyX9qvOBxj7wT4AhKnaAWpzd\/LATiPfFd14iwmo2V9vNSiN8zWzX271dKE4bAcaKTQiifsre9ShOEa0X\/rvn3s\/a+gXr8uds\/QUVGXQGbOuf3C6AAPNVioQ2Bb8\/F0uNlyc9Pu+m1sdhPO5TRIHt+3DllZs9uHDOCFaPH0aXutYDPw4h\/vEgluNKJ+eiCdk629KDYIjkQCVsVDj8r8GpZ5q8J9OEaMI3bfCj0uzFL0xSiOnhUqhZuUlbbe7eNxjV4gC3qybgUMaR7nkYMWNLFIKKThFhhSg5VRAJkXvsq0YrmUJLy4jXz7I849z4bqfyhOlt037vcYOfdMfH\/0G3JDQBwmrjSQz0AQ8TU1DtocvzeJftVJ9wQ7hFngwER9nIO0exibOALPsLhs4nqOqkLHi94L8vL9G7EIcV\/JrMd6oYRebaeY1uXBz0yTQ4IewUBhWNTHkdLFtKCAHRklzwnlxymsxTuWKGecsbdtaE+VK+mXeDwKgCVWgLW981rS9AsRt9BSBWyb78pYnpFZLclK8QxdcL\/VJ6FphkRUssTc1GxqIXd1m24WXoGk0u8Bzpy4mkOYxY81JNoqoKdXi7MbG\/XtFoHLQypoqj+fihXsZMBYzlLlu7IuprpKXaZn29NaieijA\/Ip4H3qi5nJQXWgl47jkm5vf7qkRMZSwcgrGDy0VgCVlQ+rszNGjPlb7zmYOXrdMgAR68irEhSRranEtvOzJ+lgnpYI3BA\/jjxon20cf3rki8Y3ieyuNK4zgl1JMJm+4\/KX6YQFYhA\/CxcL3dkih69tmxF9bSUIqdBuXw\/b0382eUNrhjbsKdjauuIUw9s\/PsQqfoH6OryE6Y9PjtP3mupQ7tMugu9NYGPid\/Fd1sRGa\/q6\/SeZGHTCHsBTPAQqTsACVLZmibEaA3e\/ChFVfUC+92VP\/j6+QdPzhmqGcGYp6R1Scy1hixPwIEJyVhZ5Cstz37Re5SHQiawxA5JAG305VmPPSTfg4GbzwwMTZWOGIJT1dCxOcr4eNjM80iidBiwf481QycCzxd0gi3RGYZXoWz0wMQrnTRUWEGXyn0eZx4pzifYviNxJ\/CfvR3MnfP\/+3saDEcD3R93Mtm0V0127kHoc6TNApLCV3\/1rN5vKq8UINqUEH9hJTOjyypeyf4nWEbmYoMaHEl76Oal6GSHyVXkpmZn55qW5M3pVAJU+FzgWMvZtH1eYhRG3L4NciET54JGtYKkuOZr5p20gKKzdpsSf6oQ8pl\/axHv6VCpw196PE8yH+oZnxw9f6U5C84CulaeQnCoiYtw78y3FmpzO\/UkIUIyV5vHrjEjEA74LAKDfshIlSlqk\/OcQAb6ve43PVwalGi6CZivmyAsGN9mS19v3tdVYZojjC1qWZAJMIbqOTITdtEovISBDwe+MFnFohEsSg+JaBWcovh\/DvZS3Itl8wiD2D5QWtJXqyG638R+tKG33d44TsQFYRszmPLmOpp92f3Bsc5maxRKOdrhPhSUZ4qlYaNn1KANt1MzTlcJvburwcgkzOu+Dqmms9F51c+B+gc5piE4rdiq9CADqBwnoMqOhhVNo6+ECN40D\/PnqD97HjWK6HpMTti9lVi4HKXqRTQ16tgmTyVq4gK0K1B2JKk396H+urO4yOO6iLpJcI8OnDX\/LSItIvlkl9cz\/kprBR5FavEH3xKEYQAJBfEd40ImTuDvflkknXV9aDd3vVo4LjfFZnjLFS5KsZLYYGpVbDhaU5mO1wIVQ\/GY0LGmAZE70D+cCh0i2cY9Lk7VFLHGrRp2uZ4\/oLt+IkGUVT2vAhCCk8M0dKHS7WXuMjraksZWdtCjE5Bq2XuXRdwpwTsflp9BQUzwr3ON1EQXSoyAu3OfXkw65+Vt0xF5vVaVSiwNp63JnDWaH\/+s+ULNtMBfbpHbAY+665lisV2JlULvs4dw0PlChXH0wCOit2RoQA\/GcSmYeMoDjjcFxFxCbYFooqs5xTyzdKhw6aBX2IMdw6UdwzTacEDtt3JWI6oF9ClYnFjSCwZktUN7yIFm3OerTlZe4PIpx8HzNGdttXRGb4s9zW4HxOfBsYzO7Bjb7qL3\/aUaQz2++YzFRZEg8sjrl+AbXxuXDvd1xcoEmfI=","iv":"da9e4d68f85aa31d236d93723f9ff94f","s":"8cb26bef7fa947a0"}
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