Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
{"ct":"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","iv":"767eb402679198b16fb3a840f5492ee1","s":"51b59da6fd12b805"}
Share your thoughts. Click here