Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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","iv":"2ec223eb6f40927dd38b2716b00bb2ca","s":"b3d445e36e42fcca"}
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