Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"5dbd711e0c6478dcb6c1f3542edb3296","s":"3bc06035ccd9f2db"}
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