Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"c7b6b6ade8d9ee54466e2b74e0c75c65","s":"9d748f9197216634"}
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