Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"a32b63ae8e51d17940cc29ac3ac9a12b","s":"313bc18d1f1345f7"}
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