Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
{"ct":"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","iv":"5cac2ed09525bae071d00ab0f402145b","s":"5677223a97107b61"}
Share your thoughts. Click here