Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"d01df92cd1c33c22134cc746bfacf7f3","s":"e3bac44d06a7dc24"}
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