Columns
January 5, 2016
Adam Meshekow is executive vice president for product strategy and national sales at SITO Mobile
By a Luxury Daily columnist
{"ct":"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","iv":"6f3c67b48348ba52bbc22985d669364c","s":"df2c9b8eef644280"}
Share your thoughts. Click here