Columns
January 5, 2016
Adam Meshekow is executive vice president for product strategy and national sales at SITO Mobile
By a Luxury Daily columnist
{"ct":"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","iv":"1166a18e606f39bc7697bee326b3bee5","s":"6b883d6d1b27495f"}
Share your thoughts. Click here