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Mobile

Stella McCartney pushes new collection via dedicated app, social media

March 3, 2011

Stella McCartney Kids app updated for new collection

 

By Elizabeth Zelesny

Designer Stella McCartney has placed social media and mobile at the center of its marketing strategy for the brand's spring/summer line of children’s wear.

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1 thought on “Stella McCartney pushes new collection via dedicated app, social media”

  1. Winston Hammill says:
    March 3, 2011 at 9:38 am

    Great to see another top brand designer enter the mobile App space.

    This is a lovely social initiative with the drawing tools for the kids, which I can see it working well, especially on the iPad, and Mums will love it if it keeps their “little darlings” interested for a while.

    Stella has also showcased her clothes beautifully using the look book to provide some real life poses and full size imagery, which is all great. However, after delivering this great experience, the ability to then buy, is restricted to account holders only? This can make for a disappointing affair. As an avid provider of mobile commerce myself, its important to give “shoppers” and “mums” the ability to get what they want easily. This App is great for the kids, for mums its all show and no go. My question is why stop short when they were doing so well?

 
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