A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.
Mobile traffic and shopping continues to grow at a brisk rate, with retailers big and small focusing on reimagining the digital shopping experience to optimize it for smartphones’ small screens. However, when shoppers were queried about their biggest complaints about shopping mobile devices, their answers suggest that retailers have not advanced mobile experiences as far as consumers would like.
{"ct":"U8v184db5ccwir6CV1VsQzvtQChORLhh3CMjVoDT7AbiUXgGIIkbo1sdSKjKRxh4QZYyA2B7EGBccJJ2EVOXM+DPWIxxS3qSKWg5hbpDcAyh3Ig+HO6ADgmOqfW+28fHEQoTyUoIelw\/7j+Lt1G0iRPJklTgFH8ASb7kCuYqibB8nV+rensfxRQN19bhvu1gy+z+KgQM+vtgusZxNO4wSLfk2KzKaXbwbrGs9ulyT3LQK6eH83hglU5yPQFGzUL+mjU9RSqsTyiQIVhtsOXnwcrnQycZbgyFCwezUY8pfBixBFGVI4mCeqfooee\/U2gYcZTiGZBlyMNHrMVeb2akPSNCem22kITThmm+lzqRkF16FUxffwRmmpMinbwQ2aumeMnGm8d6PeyT2yCmG6icuRLVOWq5oSJMmgt4Y0qnHFtPQcxNzuk2HIPGf8rBlDsNhSFw6MUfn6YZ9X+hjq+BbbYbj3WCWVJB24N\/IzkmOWi8Uaom05DiSxVj3OO8YOHbb6rUr2veV1tSgWh0+isIj7MybTRrncoH+cy1DJtSFTudJqK210eZB9LFVFVkWMSaYQsF\/UnFQoPFBmkAkElmQU76aQmhV5aPSH6DBKwM8Yyhwu4\/EeMm4X53V8Q+mqbTbUthkp9ZqyXHIwB7eOwYFNYW8d+fu8IQwjhi9izGdmbVfUTLuIFqAsq+GGnl8+kJyKTa\/Rc9k6XbPG3WeSxoCWpv424kum08vszmAwZp3mHLOP7G6d4QhTdG\/gX\/NCFIyWJhtZbaG7LkGsZsTUVCU6gD9sIqXrPXOydlUskgphxk\/qNy1S2B0NwecjopwCE0MyDnyXeA\/DX81ghosK2V1ib0FfefkPGkSCuPIHC4gQCLA4oeeG8fzNomkC2xMftpms3s9hBdnYxqjEeSmmwbZXd0LYkc3qOC7GuZ9N6aoe0xivLhmd1pU5OAvAPoc40nXmbi9rUTAS0wK2gAmgKjFsamScgqz\/ePs5wJEFSJo3IdLwfy5kafqQhR8z1UyZv\/eTGmTfmV8Yvx+MTqIWa7os2oJB3YlIuvYlKk\/W7z8VqZ\/ep0I7KbXne35LnivhfPGtTAT+X6KJiQbPpfoqtrbPDPd12BkcIWLwnvdmlZxJwwWwi8ujtq+uy1gKaYefRLalheJHpt0sjxx+QVY3WIgF5rQkTI1Kr5vLfeqThziEt+3JMXUty94h8uvhnp+m8lSQjLOeLYQGDc7F4oNfISGRCs0DoDdvpCTm0RXGBkjdZbKgM+ZjqMpgPhgrW8TMCA+crwTKUY\/yAUAr9S31B2TrCmnltHZSpEdCD59hnhpCYYr\/8Y2vESHQVw\/GDoIHHYn8KH66FkRbFGvolCeyDgTuEopfHPTwd5zLyVp7Msrc3JIRKTEVANoGxUlfTFMb87c1\/6dlu1eWdQ4X68\/zcsKx\/RlQ9TRJcwpBO6ZaDKRHT+OHEl1c2T32uILZ6gwjSe7avunKLnGxBZAhWQaWhwyJdwHg0VfRgibBhKuLNrnPjny6I5ya7KEuimYlVBMso6pdvDAjOzlmypK4HLRnY92JiY94J2b8ZU+TZrYC1CzjElZlqrtZYYRsdpzcHdMjwsqQT52rgy33kZNgtkohOdIDUlMxuNtLEmCWw9zjrK4NKGKpGhjFFrZypAJi7rXExNE3CWXmpPPyGS1A3nx7LJewS3LEj1NNBbhHX61jYEHPmtD6rCI+iKdFW0Ib\/2mKyHOeCNio0jLZGUiJ7xweBOLF64iFgh6DqnCqNy5wjqLLfMlIqwUMUYDokpy1UhMBfKN7NG+ltGdxS5VowLhJZwjLSdCIVFLL0D1ck8oP4wQD4dTTkrHPj9\/PoWiPmxsB9DQH6m\/QR0xKOu\/RsJRBu7w2nc9tKtea7SzeNmblZhOP4m8ZgzgrRXpkMJWjkVsGlENA7E14kXNTzpST7UXqGzV+xgCxVuxFoco5c8o6EMMXQaQ9rxo7xCA0cbcijCsMJ+MosqYaoo+roqN6swyWz\/SGms6fAxDMr3uQIgJlj+xna4DmXi6P09dFASyrBJ6FebVrkuVoGlzZq37awwkvsfFgOtAjcV1LbEMObG7V9D6KDCwTt3OqMWB6i7VbpYc2Ed6ULuVYI\/6srkMZiE53eLYM1L81xzEI8gcK5zB+aHkdS18eBaD63mvQbuuaCkXb7FlIu5LSCf9NIBp8Gdadj70jMubAurxTd6IKkeaYMFvivHvQhqDPu4mrXkHh5w+6pO5i9FRYjdNxXg4VQHB+xalAgp8iyGbk9+D2J3SEOr3ZwNrad7ASf1I+4mxpvbHTT0pJRYpEub8lFqWkI1dfZETrEkoZGWcFEzRfTNIveJLqx7frkAxa0Lt9V3wGqbAUMLoRHHrLcZqxpEgAuC3TraT2DN9iWBxlTmXGfDwyCtsoFXRCrM00+PE9GklqaN7IXRhz1gpoQcht9O7n3EGHn7ayj9g8M3DyD3Act0BsT7OFZlAqQCLaoFiDK0\/ZFOss\/G9OTDD8LahDojwI9DA\/bhTNxrr52smeLdfX\/wMQ1Yckq9hWtno5GmkeUEZoKDlCibNtSLoTUbsXZcvv90sGDojPLQ85b6GPEdnk2FZwXNjhJom3hfgTElpV8JcJw+DujZ0fm8fIhBCtYJG+GPWdbL\/LsLokDfZRX5yl0NWE\/sGlkCysZ09M5ohqqOx06cvhGMlpl9SRmFdoZsV6fIKME2dfcMFfMcPN2J2g5WsfAbfVkmEOewbgKVvr9YKEGdikjZr6UK4KoWC29AYp0\/uoh7TK4UqhpfCuiJIXeD4SWey0drQIh3NP9xX6G+9YSEG6U8l6BV\/ENqGF7Iyjcp6WTfuUDCHQFDeS+L6Z1xFaJUcKssK1wgkwMciODlPcnvOa\/dnZnmlY0rDY0YDmJfAiDwvXYYr2X0AQCt7hej6f7gv3jNT0zzLu7iZS6H89EHn\/27cX46lSbs9GI9tdfg+F5+wTc2OsU\/VW2K78eEEnydxJrXNmD3xBk9gTBPItGuSTBnHWWRv705ChatskSGHcDXgaDLB79kcm2\/wFH6ncSrWiOC7i8kwVzXoGZTe5fyo\/+Cj+pu9IO53pBRNjKCbNbYX26lLizHPt3nN10K8NEmGfPBYvB6tJm2aJNooQDRZXynPZjvX7DuvNVzSymEoSpwnlSw4GARdAIX4L0Wl7iI53hSwNRhB3KRzQE31bmjzeSqpagfjKzvhNuZa0A6hNtJcLrNHK2\/PZv0sNW3RUmBwuKL2G8OM61SVlt7dkpIxoxr6heD3hkGrbSl3anoPaBJQeRK\/Twkms1pBj7RxIfovn4znVSFekDWlpixl7BDf6liuXV37BkAMBC\/1iq3X9OZQ1\/ZkPzQxRJciF+ZE+y\/xqp993ba\/CiKjp+dHcKrMyUD3BdbpjlGs2Q9vw2vaRmYDHlJMyF3t8fu6OGwiO7FASEg+sTdJikZUZ3q2CMFaHIFFQekx+\/Lij0YiaFhtWFMsQKs9mq3HmvKfyo7ejc0rfHyGRohoSovXuH\/dx0uYpQI5kUW4cqmCh+dCB7rhl4ME240ZvtHX+AGhNeemUcAmT6Tl2NKZ5FQTu9oZGL\/D1DN4rPY+VpjfsA1tUna3wlKe13czWoelbHz+MZNsGq2D6CP4CNg4G5U8YkFdRPawF\/Fc14us\/Zdqc6IeJRaaWepTK7O3K3VODEJSj27sJ4Pb2jTV9Usl4I660MPQm8Hsyu0eRf7XNn+kA8YHVNR5vbHECm8WsOTBMq\/8JnM80iWW49DkvMu2RJLmd6tayiOdgBluuZnb2uyRyul+OjZ4B48fg+c45lgJRp6S\/FAmLnGFN4hA4MBCbeZZ6lBW\/xB5z2YI+ml3sdh+Z1AbDMem1CnSXxtS87CLDi+yc\/Xp74OVTzSs0aMW3rvEe8pY9f1S1mUPGBZdZGdqfzoXvHONrTBF7\/6FL7xZp37DpQ2atmFJm1PGPC2yOZxurNANnGg2PNxzHhDyO1H8SksL3S4V2lxMFzjpIDhTfR0+HSWtHghCP8FsUMUsgHdoftkrwrNkNYmSumHn08JzeJOn6tPKDEd67A+Vwehnqnki22hVwhJoc1Pu6ONMGMgjdCPg74fgBfISLmLrgy91xqyZEzG9Okje2GwO9IgV8xBn0VV0WuknGA2H+7RfXDtkVsd5AxlUGE+E\/RCDPqStib5bq75M2l0H9zHdAglAeNdTYudSjSvISbyLNUOkhDnvh5uv3OVJ4A1Gv0zotMNYlnqMOm5MDFm+JTkXVaFbw5E0+Ya+rZYCUKov8F\/V2ap5bfLxo06uJKcP3ng\/Sf5MBNpeAcRo4HzVWROUeGC43DQ6XI4Q25AXIjkGFZkX+a42kHRjhri9saZPwK0CP1a+egCvw+5Jvto7A4b4Vp2IboEsktJRj3dgidWbXHWMWOJztP7csFdWKNSXTfU17aFSgqbhv+PNHWA3HmkuYFBxS5fDJ1WpcgUQEOdzkuFyu8FG3e9hhVUfe\/yREZNaIpd5vxxU4zoxpcM60tCHejdHgxSV3hq6FNj7d9c6EJGCRqBovosaKJdqHh3NSXLlHUawZ9dUuXUSPTKXjg2QomJodqPUteHjxGgPriflQMbWBzWT1OmSfJ\/qf258VilrnTxsHw17VfFJDZG\/3nZltsmNzm37t9MeRrZQFE5hHdiOQ48hgPdGAs7v3RcbxKs\/Z18x9bWwe3TADgfSP9YXiLJx5pdlLGlfaq6pxlqUlfzLtcS7+V8Ol9TZ+OBytOnKytuWLtxZ4SdDYm2mcaTG1C7Dh9xfo82FjqjG9\/OgbGF9eP77Zyv+NzBn+KvyYx9OeucQpPOlraL\/SU4\/L8VsHmAAh5K4HoN2VC7EPvDN+wnD87NnQghuQpPeKxrfGmutHeMJv4lh0gI0FiPiwyABR+wT88wh6U3G+rmjjC2Ca+TvivZUamGHzsMEm5FLCHMA728vFC9Jcgp+t4uTgTWIMInduZ\/GZwWKnnsFIcEPmQiTbYUtcQxWSBIuTx2wRXKoyUuu2wFmhhfj80X\/+qg0GCs3AoNe0lU7ch3\/Jkcuy0l0M4XiK38Eo+9H2IvH+x4XLsChg16Q\/8JlTulbVLSlP+6jRFX8D5NXTPPWTv8+r3wR9EsvwXOnvy6YbRflA1ezzUb23Lrvpif7Up7FNpDqmqdCCmP8khUUh9Q7i7wGKgQSUJUwGzILtHe77LSaACNEzebqGJFSJAh+rAUhIxK1kXjLKB02oCQIJiZxnsOJcK7g\/h\/jC0+B3Cqb2u8UuSuAQs3Pd8U3KiJ5aZRHZ5o2fgiyAyYxIrPM1jnRqZAicarIe8zuiqa672bROJdGH0Nh3UoPKOfDEpXdyRTLCinyElv5wCbmhYokZGuUo2exb08qUjkDn4nRGoh6txJKnXmx0an\/kYJyswE9LYmR3cl9dRKXmlT6bRc8VyS3c\/lccfY0FU9aaVnSbQfcm4yRhUQsvqFI9JUMTE8P52gWn8IYUhfkB5XIFgR1hEO867KJgktLUoAiC59UyVJ2f7FgEhjzRQVR4UbKU6pAIWGkGg7eTrd5o6v\/7NKgt7kLFc4LMZ\/OVME1+dfnpfbtgSrqcDGFrdvVUuxfNorFX8T1v8QIsMEN4JVg+G1Y+jfgjvV2+jXOg+RPOwWSYkBD2Fz5at341muY1bL1qLKWpvL+GI38TwAIESFINa6u2g8JpE0ee4Uq7MFZFEEjXk\/oxHYyZvgUG50GFFe7YioOZq9ZwTQqVA\/K\/pIKx9FqYf90LiEoo3RaVxapQCq2LV7KuKEAqNWrd32ki4jYvXmcuoRVAI5J\/i\/ofJ\/+N17RQD9fV890UGeE1hr+X6k85HdLpuSQVFx6trkQXitqoBJbqXRPVBTyChtP8adFPXLMmouWomRP7ZfpwVT1BnNMF6Yun5Ip\/3Xdg\/VCaHN320AU+YoAqp+ZTkiAJl+CBVV9Xvvowzq0WyVlpORGbknIlMsPZbI6DrF7VONbHBpvIz4Z+hvkZ9qLWvN8fwotelJzT10DBqey0LWzv\/uSKzLObCetOWjy6VqKI\/4HOsBLia9A7E1O4m\/DzevV9o2KmMOh5Lb3yO2AEyj9kCriqRN6+Rw2nvOB1VkxH8CUegmC4yiGzS+q\/MiTM3Iy65Dxamx2LSH30PtulPxG\/fV3\/\/q\/oGappjmAQlUTzsw81D2ms7DMTVsR5UbbK7uT+2AXXYSeMuVxoC8bbaLg45HopOOx9ZIK\/4X27gU3j9juy6kBQsoS8lseTlUBg+taus8yh+dYlibkExUApV\/WWrOc1l2vaha6QTqRu6jSO7hqBuyhwj3bLb+nSGlu1JaUPO3H0\/AL+9mG2gtmg6qcQtTAc5+Y8dkjUj2IBDEbHL1YJjDjhlRWWMMqRe5HsDA1SFfWCQ\/o9jZRrBEYa2mqz4OlCp5v2q3Zwf+X8m1kfGXLZP2RjErcZxgEiJMY9XpMG4q05ezMV0j4Aq78eXG1hD8qDF7dRJTqJF\/spacjXeIVMW+2Eo1LHR+RFQMuLVe4IG7AzraJszq+bl4kWKgMiAs7FLaOVm86R8QWRR+lknsqa8zml\/INN3kZcGqDuGGMXLudIBa8DDbc8fYXXYCmivPlCiCGH+K88zU\/0epdsbwMbyAQ8nOpZ3QhgrNjIaZ6Rrp08M5xM0w7bA9X7CdMUkxUntrzqjwo82q1iPyCWXcG43iqr1tpt4nGA8Yz4i3ho2frjzVdnLRSPiM4pDvbT9uT9oGMtEYM07pqOAUKrCfwfRtTt9NirFL83lubAPoN2q2sVLvVMD262jbE7nqDVz9fyWjv0nHKZVw9q52MdjoiVUjElRvshicDsOOp40RQJoNUBS0e9WcUFicHnn5+llo+syS5afJ1ElR8pfLEa4L+NXPZpwYdwn7ridrU1VnhDMiLZrRYzXEg1nvDe1bg7SxU0ivyzqxfPHpBQDIJbiU9EOhg3EWO15HTtez681NGDRKjuvoNOcx+5+czL4d395NfNFEZltjXxLVKm0JgVs2HaIOB+Iifk\/WtU2uKPcudJtsRwEw16zdCckF7N1ir+duWLmh6kSPn1jU52gxEadgI5uS1vtIx1nqW4AZG\/JcZdP9k0Zv7xac2bnF2srydQ9paPW4X2TUOlWRgUdYI4Lfoo2DE0LRwFLXBYUzhR0EHJFWe\/Q\/YKcaD32dPmeyD5u1TqfUFcU\/eEqJ6Tlx4r7ubQyM4YRMh8vkilt1grI\/DLovA71+p+NE9e1uRVINEcx2CKGEOr\/wmshHweVh5qBdCqmfWBY3KB9ArMVPiLuCXy9TewtOhj95GIXruHS0meaRwwkkc4S77Em32HoN2Ku+idy0x3upxBQG73gh8JMxH9jbuOufzxF\/CIuJyJCiOWutSkMm1tlUWBnfQGQM2kwpjCk71C5JCtnGvJmWLhuWYRIoR0rh69s2DKeTRd2dRx9fKtsnE70T325O1EcmXxxI8QDC1LdwcldtqJtpFa25t\/X13GsHEQ6\/Hm4rCeWMJWgGPrqS\/fFwK4mTXV\/KOmGof9w6JLmHA1ysPUFCziRRzEdxJ16EBbROguFqXQ6lM7mRG+61+38xdkbQOxgG5YoZK1gPkN3JK1NZu7chTtsVdi0xEn9Sy10JEV6DGuOwI0U3YWj3qcQgYUyuwJLBaehdxZxXX7aOjOHHRzGtfkNhXIKk2CSA0za82hDOw08nauL5BZJKZfqcsUGJUUPH4ZS+HDOCIiQgzQ1EmNr6axuFIjjGXBmxJBfofKAbmsN2\/qoews423SXVo7qMB7u2mRj7id4lEnozrWIy82byeAKrMQjmAZ8Dp0QnDv\/URyxJJFJzJfFiErUZDkCZu3VLkfuREal2KOLdRqnATBizdRZ6040zZ63zwkUjM4Iplg8r38t7xufulcnkjnYjBffaQx+\/enTcrpqvz9zAfqX8B3tJFeC+hS1QfG+5UjdIOaEw1ESXZILL0KqQzkXvyU4TqwP+WQvOtn1sUS9utX9SDysMifatbuZxB9BLjWPkTM0GVLAgTbxmYpkZ9ZV2ksc6NCgzO4grCXl9WTjyGhRZmP3Ld24tj\/wu+f7Jac16QIzkWRwvTGp\/wnpP76oIQrUeZA6bBfGKb2zz8rDTeSFqkknWtXzi\/M154wC5TfOJpg1rfCQLTPWxv9UAhNidN\/VqLKWK3FGE67D8d\/01DFzEz9sUHa4zNkVr\/eszrKktWciOmPKrKaKj3lpwFhLqQ0H4uIGDTjRGG5CJuwzXyk2akYFt3v4FwMe5psjkfWtfXVGIMH+fSD9EiUcIFn9zWnV857U6aEnnJaYKbqlxPSGe1PkWNBvMHeJOg8wzONsn9nuW6MQUCGBZODjxcn\/Y2igV0v4HznpAu6mDTqoZRbz2NNnD0iBIwys1td9g3001W3FOkJtLCHVoiNjqMgjMp+nxBJ4klfH6j7pxMgkdimBoXvmC7E5e+LzehG6a7j1z2iW7iJOahIDxU6v4yC\/U4mrg8oBRnaJSzodbi\/g98Tx2zLhK24ViLSHdYGB+7UdIO6AQFbQ5mMlMc1c5D6j4fvf2ge4Zy+zI7Z44GpQH9iNneuBAApLV18MAMecaL8s=","iv":"06d16a4829303cdd0fef87482ee50fbd","s":"ee8682e0a87f6941"}