A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.
Mobile traffic and shopping continues to grow at a brisk rate, with retailers big and small focusing on reimagining the digital shopping experience to optimize it for smartphones’ small screens. However, when shoppers were queried about their biggest complaints about shopping mobile devices, their answers suggest that retailers have not advanced mobile experiences as far as consumers would like.
{"ct":"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","iv":"8b1a05884e2f854140d5038a03c2e878","s":"588e8a21a2c03bee"}