Columns
March 4, 2016
Marco Rigon is Paris-based global head of Mobext
By a Luxury Daily columnist
{"ct":"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","iv":"85aec37eb398ef79de3ac1aeef226700","s":"5b7e6255851e5058"}
Share your thoughts. Click here