News briefs
March 17, 2016
Image from Jared Leto Snapchat story for Gucci
By Staff reports
Today in luxury marketing:
Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.
{"ct":"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","iv":"0ce5f08396e5c03a559d5ebe110acc6b","s":"bb2f4c8152a2b9cb"}
Share your thoughts. Click here