News briefs
March 17, 2016
Image from Jared Leto Snapchat story for Gucci
By Staff reports
Today in luxury marketing:
Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.
{"ct":"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","iv":"c2d63bf994a9253c086c5548face9af3","s":"3a28844d46fcc893"}
Share your thoughts. Click here