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News briefs

YouTube, 1stdibs, fashion designers and millennials – News briefs

March 17, 2016

Image from Jared Leto Snapchat story for Gucci Image from Jared Leto Snapchat story for Gucci

 

Today in luxury marketing:

Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.

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