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Brand ambassadors must push product carefully, not overtly

April 7, 2016

Image from McLaren Richard Mille collaboration video 185 Image from McLaren/Richard Mille collaboration video

 

By Forrest Cardamenis

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. For high-end fashion brands, wellness is the ultimate luxury
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