Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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