Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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CICLQaudgocvky9xwCiUN83bv\/TuZ8Zy43qmyZ4HG7dwJiImSAuOGuT1HwZvxjECBkbm92ycdjNvRfOcf0cUo6OH\/EcBMq0fp8SjU\/0REorxI+fyA1DZnf+eW\/rRJqQVsMZNeQioOhy9x5UfREqGgn8a6oUmKrjmWqe4fNsED8aj7zl8CwBeMAoALz\/FMat0iJIK6feM99S+4zK2m\/7dRignPvyRHG\/eeUcPo6UMKI9hnR7xNVx4ttJ+Cl\/n5+zOC2RALiLL+L6lBHt8McOCZLoUZ5CcetOa86o9Tju1B3qL3i2WTAyBo2et6JbH8Hl5o1DenAL4cQKP8Pc1kJk55PWq0yVhQ+RP2mvMnK8GlPjsZi1B0eF\/5i969V2r67iQ\/uEdlfeyNTiRliWOQDz\/869MJItRKb9cSy1083Bew8BKgkOAut+MezRvRxtswyfd87IifXHQIq5xGBGa6rCUPTSWnBO9EtFzyRe8szewP1+buWaSWNNXeT0vKqIAxpE6TN6T754gGtu\/BDymOHbQw3evOhmff98Oz8bHxA9dkf7+98H20Q7fgEJOjSbhwWJBLdc2oawUEMtVqLV\/po9T+sMB5QWQ5q3jtuBfqGIM+B6DS4EHNdZ1+w3VbGp7Cqf8RfpxjNfbxrRbtcvqlcSDlioNTUFKv\/6JuVzUcoPBPBdlrxU2FTUHVFftysJWfOQb5rqv69cOaVp9rJkhKmMk30hKn\/PhWwpi86Ox08gNu2hntJGPOzwg2qpXi2Md2CuwCOPZ\/LhNb7xmUUbB1CuRfn1oBnJNLg13Ajk59YyMucqWpPGMrR2xLkmZ9lOFGgQ7xNdIdBUuiVuKwzmKeVQh8voSLFAbxo6C+Asl6fsjWerphuEYhCmdM1AvbLbw8Hhqlc\/qfgAaTuRwecTkZgpY6i1DeAOgfl0UpNSinV+K3avuZI7FMnXJg6qJiv3cKY5odD+Ot9NrWcgNhDNRCLH9g+X9dShOaYqunpMhyr1zpaQHDEz8uAbXXa6pUBwWq2lycLsFzaGw9FGRFVIboTC9Ka73M6q4YO5Q2jXuF0JoFWm+Mz9vAZKBju+FDKSNf4qm1S60QU8Lr3W7DTTs9L\/DeIhj4dlzfxg46KQym3nCl4AAFhsS1Gg7\/NyprdfpK4VqZiMJuUHAeSiMgElTV5OKTJtCWcvPdLl1XEy+eH8dsO3BSd2XMHAo+6fda7L3B+tqjna19nfLxpvqfF+aoTZJc8Xt9p+NRZA9H6pF68nBcyNmuF\/aHEX2sJE66AiVxlMrXQiTn60f+4a\/iv2ccXLlG0KDRF6EVOz8DasO6T05bswzfqo5q10PYmj8hl9\/r03Bqbzx\/YuwzN1+JHEkBdGJnABBIUGuYMkDF9YuhdwK7Sg4xI\/77I6wd8GiL2GOSMQPtazsdqF7kYv8ZAol75uYyimSgx8EDA9O9Q5fX2t\/FT13Rlx8sjylZJ77wjikx7SWOKJPStEOzKAZtcJRkA3idX6HQmlwLmRI2d9M+NbWi6ngZ\/unkJRxIWAiiNSpVeNQMyq1jfiopBU4nBoJQBRyv+qV4BVg15HpxpwQSBlQu1FuWvBH8czOVbKh7QfAW9HPiXm2es5B3d9fMx+SEZtsEscBCP5e0lTZQqY171t1ZFo9nAWG6LjhwoBp9W6\/UXqSk8iX+Jm3HMbVQB2vY1Ui+chWV\/jqT5Jvj4XC84kPdVaWqIyqr1xWs1dnc3lvYI5dBHOBffVpON7zAvt4vqZWuS5XbTwf9ZHDVqYYIwm9Uti2FfwFV7ntJ0cD3vVFgVXsGovkPxwJWDwH1zusTXvQ7k5zt7DW3VXTs245BECpJQ2XqJr8xQxHotqNAXvZ2zsnRFGSpy6EnE29v6NLYk6UWdLk46E8RFTaElRAefTLxVAWtJZSBd++GbXTfJijsigS2wqPMA5tAdG3xMx52K99Fp15UFRMOm8aqgVZ2Yg0B4nrsqglEA9z6h8eINCFGEcJSkhEmSnG90ZkiOTIS4NO67KT5LLQISuVDUeYR1+7WC0Dfg9CAltbH\/Mh+pa+cWhWL0nOuOvVkg5s1iGRMG\/C5+Yy9uDv2\/8p57H8H5rV4IX+CZY8yqL1cjJul6N1eFfZYoz3Tj7HdV8Sms8vlkQ5gifIkPbtw4wJ8XCS4e338IcEdc8Ji1\/fptMlYDVLsuPT3K0dlT8Med75\/6TQOP0Iaru8tJFUoRns+muGqOmOtJcA+YplYnMEDmlnK\/NFYy50WbKATn5XaDnA+6gaK192opCFGysawkch7KB84PlNYR60ahels3IzO1m6uB2VjU8I3Ww+NnwO6PmQAbTJgcidSEudNcslYF4yoR2J6dWb4HGti0vLcjorgD6D68TaYiG0KcuPSbVoo\/NRRlziXo8ucqtmJsJJQTzVOYvZOI3QGVeEuXElBcQgbj\/wgBmVT4eTrWt0n7xjxSnXp3W8z7CAKVfkTlpje7TyHaQW1wcNidISqL\/eA34dlU9jFFLDloYZbsP3ZA6WIQpfFLI5DYoFKn0gmZm3Z0otXE0LTeHraN6HDrnxx4XFWkRDpJUiEVlg7aZVeI18h7MU2F8tIFbZIuUhfjkgUevLA3cbQQOmZHb79RL7mIkpnXW+fuKyXrPi2EslfsAuuXW083Gr17ZIy3WsGSoKX4eq6ozd\/sEE6KCO0RlvEGfosAztYikZdz401+TmxRVLHrgTN3MBpo966FCNdA27I3lcoVtJiH+E5qgWdpezE21J4XhPPkJbv+8ISBTwseV2TM9TJ\/n025fcv+W9paX5nr0nuoZgQXpTEcjQ5TJKzLsgqs86md72tgjKZR9x902frT83eBM0g7W5e4jT5hy+dbSVRzHZQJXXe+7x6D6fOLqchdfA2iOtsxwGerpt+4\/pxgDSRRturB201PbT4fUlP+0+\/s829R87eHY0Ff+xppPzb4AAbknzQQprcvF8n6MqqBhYkdWhG5vXpXrv+2DUjyx4HhrcD6g6C3NjZ40fKYnO8oiQBGfnaWnAj4iUP3izpUCOmA5p2dwaLXscO8oOwPbGrxXg1k5hPQwgA6SnULFZFGPXS+X1fgKNWroC02cc8s9vB1SFfsoy1IymybJviOU6gl6+7wtQaqxXql6y8tfMd2Om5wuKha9HfBwCKEy9uOvwpQ8tK9Hx6AIUcxKG\/Hnb6VtrMMXV2QfPLuzIZC8hIKdhQPGxSZasr6HIXSG5xDQMlcjTZ0g7J9oFMxFovaGgEAa3afgn\/xBYXjQxUwjU88o6En+q0BTXp+iIAEnKlQRAzID8h+lZ+ngQva3oIYco4tP1MPCONhlhfMaWAiM1DkjQfz8\/xzc16UJyPKnxZwjjFJGEhutHmLAcN8pHg2OKZM1G5N3trofXMg33Hj7yT28Po+mQs097yQgmhm72+VZQYfzbwd375xq8rdIC9L8w65YPJ9aVCIpT1IhYVhDb2VfF0U8xMqqd54FotbOVCv5InYzaKMU31XGxWNXV2GddJ+smplJsscbfVRIQCP+uhYIHlZ87WH1bGeFK2poJNo9E6B28FCeLbwTfEql7PVzCfeF8wQdvw1gyKFel02chiCUC7Vg7JtAQizSVAai5Z5JGda0HXTkoTw7tGBmsgJHW7yHV8c6AgRkDJ\/awcj\/gBNdAl0cuD4lkz9\/f3u9T8Iu5du\/SZhgvZNEeX\/nVYQdAsiXmuzvldGZr5vu9No50xYbWdgU9qUAolGq2Y85Y3hQlLgBqsQeamVhJB9hehQWRehDES\/EOJcITTat2li1RzcuDpnZrdjHLLN\/wyNOJda6hNdvrm87OyFapCdoaP9osTleHOsQ4sf8Hs0NPx3gSFg6oNu3+SmEeGhQpM41DIfO1QzDv9mdRExBdLOVq4h68ZgCBOXPCrs7PJjITGlosAzqJxVWnFAV4zGdfqeJVTq3619BH\/mMGAkbHYRKwfFxQNZliJ+r07833mJXxetM3FyrGPM6KrP0fNkwyIlhqFCK8z8jnPBfKmC3bPIPlU7TWj4GuRMYEK2oK3\/RJNX76Qr\/oWjA3N\/CpynGlO7CO\/QJTfaUkM0NrH3raJGh9q5Tu0orLXpguXD\/y+cuc64JU8OKxX6oeRVNF3l2J4gO8TYAhJDDyb5gxSo\/oSu7+XEtRIV+ksp+aBuyLI0+YJfzojbg2vVA2W4oN+mA9rGSWNscwMjeFPkrH87WalcLSxFsUCaIKSWTA\/30c8KdnyLejVURmor6UeiFkgVsrRV57krCe+bXMsDyBmLQG1epwOdgEyAR7L9Ph04d4OuNGlsxuipjm\/oL\/YIaDJMm8MVv+un9x8kAHXGZ+5s4lYFZ2QMJTscPZ7c5KOzjDYp585wTWgQQwDE+J\/KvlgNUsVuW6RnqRkamznYf4jxjCetWs9DSwLqFV5dAN8\/7IMKJJdDaaicFIkYdaZnHm0AeOwLoQ6Q6BNr87FQB4GXwBiIHLgYOKcCdiCxvWlsfs9yTdkaWWe4tRytrutfejnmtlGdXTarQjr8ZbWtx3vhJBRt2wJyalmx\/7X\/1nvaTaVb2V3Xuzm8zUvBCF7tXc3d3GuAfy739PdxM42JGatPfTjw0lNrkTRIMQv6cLPFdgBsg7\/UGCXKekdbP8bPpivhU0dB8l08uuWRAo02yWa0SCntLcJwAHLeQ7JBG0xnK7cgY+77o9DiwoUPWfMon2ri3mgVNfOsyZ5Vr0h7axKCZFe7pqcWKHIZPn\/Reuh2iL9s+pqWnqx9CrbPSmbaXGm8qcaVhxC5O26r8OOGu+bl10oZbNyEgl8v9Cx40ga\/COqvOKLP0H673JlhP9KoBZZfLqzFgwdp8oSeYSPjzdhV9SG3+ay1b1fANjw6LL8LYHx71scJMhWAtxZxG9\/1P9NtHZ6Ave4T+Nw\/yItVXxukisO1jWsMg3UKb6DmF+hyuTIb5M=","iv":"a89925971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