Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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"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