Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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