News briefs
April 12, 2016
Prada spring/summer 2016 ad
By Staff reports
Today in luxury marketing:
Prada's turnaround recipe includes cheaper bags and online push
Prada, the struggling Italian luxury-goods maker listed in Hong Kong, plans to introduce more lower-priced handbags and double its online business as it seeks to reverse two years of stagnant sales, according to Bloomberg.
{"ct":"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","iv":"cb3628a2955fa81edfb97e4dce75c9dd","s":"dd306e67fd86db54"}
Share your thoughts. Click here