News briefs
April 12, 2016
Prada spring/summer 2016 ad
By Staff reports
Today in luxury marketing:
Prada's turnaround recipe includes cheaper bags and online push
Prada, the struggling Italian luxury-goods maker listed in Hong Kong, plans to introduce more lower-priced handbags and double its online business as it seeks to reverse two years of stagnant sales, according to Bloomberg.
{"ct":"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","iv":"5f67068d30c26925056c1cedbe76075c","s":"5e5ce655d3e2b465"}
Share your thoughts. Click here