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Mobile

How SMS advances luxury CRM efforts

March 14, 2011

Cartier's SMS program lets consumers opt-in to get its tweets texted to their mobile device

 

By Giselle Tsirulnik

Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior, Rizzoli to release book on Lady Art project
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Fendi pays homage to artist with playful puppet fall campaign
  8. Dior dives into French Riviera with escapist fragrance
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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