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Aug. 4, 2020
  1. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  2. Lamborghini turns to events, limited editions for new sports cars
  3. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  4. Gucci enlists models in DIY campaign for fall-winter 2020-21
  5. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  6. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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  8. Day’s wrap: Burberry, Hermès, LVMH, Bentley, Rebag and Moncler
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
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Mobile

How SMS advances luxury CRM efforts

March 14, 2011

Cartier's SMS program lets consumers opt-in to get its tweets texted to their mobile device

 

By Giselle Tsirulnik

Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.

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  1. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  2. Lamborghini turns to events, limited editions for new sports cars
  3. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  4. Gucci enlists models in DIY campaign for fall-winter 2020-21
  5. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  6. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  7. Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19
  8. Day’s wrap: Burberry, Hermès, LVMH, Bentley, Rebag and Moncler
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
  10. Rolex ranked most reputable company by consumers: report
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Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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