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March 22, 2019
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Mobile

How SMS advances luxury CRM efforts

March 14, 2011

Cartier's SMS program lets consumers opt-in to get its tweets texted to their mobile device

 

By Giselle Tsirulnik

Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.

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  1. Asian millionaires looking to spend on travel, hard luxury goods
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  4. What brands, advertisers and influencers can learn from #FyreFestival
  5. Rocco Forte Hotels translates European DNA to more corners of the globe
  6. 2019 luxury spend expected to grow highest in UK
  7. Research online, purchase offline trend is defining luxury sales: report
  8. Versace exhibits latest home furnishings line in immersive launch
  9. Register now: Women in Luxury conference New York May 9
  10. Cadillac brings live showroom experience to digital devices
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