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Mobile

How SMS advances luxury CRM efforts

March 14, 2011

Cartier's SMS program lets consumers opt-in to get its tweets texted to their mobile device

 

By Giselle Tsirulnik

Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.

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  1. FT Business of Luxury Summit to tackle luxury’s evolution
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. Monobrand stores – Luxury Memo special report
  4. Google repositions Shopping as ecommerce destination
  5. Luxury brands must become more familiar with Indian affluents: Agility
  6. LVMH rebrands online retailer 24 Sèvres for international growth
  7. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  8. Luxury brands can leverage inclusivity for differentiation: Coresight
  9. Monobrand stores – Luxury Memo special report
  10. Longchamp releases monogram collection with Kendall Jenner
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