Columns
April 21, 2016
Jon Lowen is executive vice president for operations and product development at SITO Mobile
{"ct":"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","iv":"3e4f382dfa9eaa62fee26caa69731268","s":"d45d464dc1b71356"}
Share your thoughts. Click here