Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"b84525a46ed9456434954777883fcb0d","s":"cb5783f14475f30e"}
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