Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"49733be010f57973828e12cddbbbcf4f","s":"f262722c3137be82"}
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