Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"b9b2ea2805e34eb34af8a584f8d80857","s":"80260c25531f764a"}
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