Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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N1IbbOpoMsNtELF1zxaBE2a3h3pScmt8\/YWn4LjnajkhcwYZOX0drFcuBRF9rdvtCTOSn8FMRTO5CsZAL0w+I\/qSfIHHPZC+EEfqwZk53gKEVBzoPw3LgRl8u5JhzC6zjuc9RsHuQAo2U2L\/T1bb5O8\/s0b0KiP0YmXJ9zjh0n\/9wmkVeZQ5ht3PPA+XN\/DPsRUelxSl1ARHWMofa3np\/XGJ6XQgK0NZ7R\/toK5wtrYGV6hDdZkONIRMj9UWU8Dtd3q3clWLCODsG8GF+oCN7fsIOgs0WgzoB2jW\/SbEfkGRIq8aisD8mPWYjo1XfjA\/rwIOU9NQhq0Kd++zHNYz\/H6E3VEcGyRlG4Zjak1eFLQWHpWfgb2riEo6aNTVyG4ZV5aQ9sKtctgjw+DGHm+p2wevZVoCbIrAnOt\/+Vry82JeFsdotB3jVoOamETqq3Jpqj1HoXeqws6YfOWW75btAVCpaAaP5ZwaYWV2c0tKSd7u\/vV6FGnSxe4PuYTgI62ISXGp9XsZOFW90NyuaO11OT6Mx6z98lqJPFmO2ioz9wt0Wli3PahoiPIC3\/RfeqVE369dAw8sQ9IcRTPgo01l8bOCeLwD8pV7t7QyFQdKnCGgpyLLi+NWF4LJepwCaWHwqV87Y4zx23HmaoxhzPynSKoxNDQPDeBJo8iskib34EmG8Avgf7ikfIdRRv8KzAzls3\/bXxzk6U\/rVpiYUu4980FPxSHcnM5YK6EwdyksSlMBgWgZM7YhU01Md3D+VL8QNv4p0u2C79gpZv3l+zvA2vvow1LZFpiiAtpjjrQ0dhcsLoxVa2DLS2LB7D5\/27AlOH51oMpaeOm8J4EbTaVARPwy4IdXsYT2RGrVXzlGWzX7E6oJ4scKkVMAv7ztg2uLwZByfpwfLLpFxixb+kqrDq1NQqbo3lDeiBXrq304pJ7meb5hsFxVhgteltDc5CfDAPR8CDoc77G2xH3JSJD2ur1Ofq93XNB4t1yRN0fdEYrqqQ3+7YyFZQKD7BscWvM+q4oSHy01YyBLD9Lcycpy4pXbHEVvj796FpRcHTCy6JyThyN6GLXe9MCLURXpWRKl2VROa70RLqtPj191hYGysos1fGKvXLwvEPLxWL7gl0VkqisJL3QlRZecg58rNLuPnPMndkQvjFpQjRb7LaFcgA1yrOqTw\/b\/x9ZtRueyuqVHUTutoRe1PHDnkpg16E5COde55JZ4oie3u8o0lJLd8sGqndAJbR1q+S\/7YF6scuPS\/QUmXUSwPEC3lRnqDOBfDJ6RC3yqaTenqYJdsL3YA0xiTgHuZWNcoLasXaxPtoSBDzI81ptROfIV7+ElPoTOng+sAl2KyUN\/9GgA0cBNsYLy+Sqqcn17FuFFxnSyWa9kwYZrrSILSAjD3H\/yKdVEtBDype0UxMUlL3+KqXgWlJdSyovDxkCa1FvQ9PaWeGxWFZLM2If9ckyY+UdZRN0KUJxl6eV7qoh5TgB+u+mBCh20TeBfjJuR\/ULnsi6\/MIQwGhrevfxSAJdV2lZzj9sAAVhAu6SD3TmvhrzoBOeRFvTitjlyZuJjamIN2b0sfypv+vGIfe8cYcUOzrX2g5rlYf+4H9rowf+aM47\/9WYOjonXuteNEcM0SnKsLHFaTMQ87CvpYbqbKFQmUATPs81B0eL7mb8Gwu7tBXO4KF3\/K\/CuAEvv23KdJEaUYfc5qR2H8ZW3gO1wmynUtCAAsD\/GMno2BE350idDWAooxOkds40HKOgSkAd6ZsOafHNW0Ii10DcJL4GmCA3bf8SVm42SV8b9aCApLQVE7VE8yUcMe\/n1NrTMSgQyynh7KC\/7ukt2IhpqhgcVzHWq+yCJ2AJdqUG5VmNuTqonU6xAFFF\/MPutEKbsbfvDRmWs0sIYR2pzTZsWNNrFOL2MVLgD7QGBc4nz0tHe3jEDIiiRJqMkPNxKWvicMw0Z9FbbM7hZT8hbP67wM1AMTik\/GEWjFOJWRvSzMOnWZwHeI07QcgwNandVDK1gRSaKp2yq3G7V1G2jyMdwIubgCNLtZ6fzO\/\/6Hz55rdz3\/0OpmwAUGn4My0qTpblnG7sYgwZoAFpxgqSS6V+9owyRdjK0CevHQP8hFUsq\/w0mRmUFejF41ymRdprym6CRmALMzL+\/IBkXZPoZNtKN7LM7QwUbJEjx0DBlRJwzgT5T+4rWKF6hcAsziePX4\/5dKKRKNaLqB8duhpX5y2UDThsBMrYdP6l3mwY8tQzlqtG7d2RxaNhtcM3oO7TLT4Xb5+ZxvQ7bwMk8SnEIbYrtdV5quNhmUx2PpwkFg6ppTy\/1JjMBDHv9nmv8qv8ago7EeRm4SXsIRFyDyXqmDky\/RM2YH2NQm4TlQAPZdXO+nCO3rH8sUd0+2tSYp8egZ7+HZPJui8zxg7xAbYpW6DJEbTL1WTzhC7ZNavt1LHkhLXZ7RCxo\/VgK6pyqHCFiqUI0XJ+zW2VU6zcuDYpyG4XCseKNrye1j819dB\/GHcxQpFmjwzReruRHQrzmnR8e8\/dYmnivWz9e1Fox95kJCo2gnXjnn9xCye5DhSyPGcaNCkbh\/56YvRwxpxObWiFumUJP9qYq8vW9VlsmblpRK4F+Uf7IIKWPkB\/zaXp99gRrZlXAhb1+twq\/E4JNZ9VqrpXd1NMZ6SDpAa54a3G2n6q6wNwF4ClZGet\/MrcnjHSp8uwJ3KJUhDLvvo5kL9lIU458YPhuf0lQFv72Ldn9XaHlYzATUZ1Fk6e33EFEJFdb9R4\/lsOkHxm2VnG6lxefDvn7pnku2qgPcI\/zw6JwjT42xkSekJVtmBTU0MU1gVXkhW5HyxRTsaG9VRWudWJRuWpXAoPjZjFz63lbSD6cAlJmVWwsclTxeyV1KRYn6voOyOe3WX+Xtoaq+0a+kN3hSMsfZ5sgIbj\/2BPVBGMDDoRuR8ovlaJLWmlGoJE0VpBHsV6UVYAH23wcchfidk5rGNrNC5dImnEIgU+VUrZOuLUwlu2G0kjB9AJM+i8upenMSJYvop1wu+OhIIq8wVfLVZsNdFncRjjfbYC4YqqxgsC1\/7HUjjamEQzJYQV8W\/0wz79Ys\/VXbY83enbDpf6IZq7F5m0GLmSKp17FuaL4giH8pXgSL72\/lfikqrVfngdC9bpSXTzuKSG52FJyAJIkKAuDBvOT6y4FJyW4+sEK1l6U1ErW\/A0ZyIgdoNIyzZQ2U6EWwhv2ljgLhdf5XxgXvpMjIvk\/9Q3kG5cZXTnGwZyKr1ytELlTkJyy\/ixamO85JOk7OElXnTAFp0HMDJvBJrw5CmBKycCIMou9MzXQrsq6e\/TdZQukBzlmw5RHSsMAVE3an+Ea2CVKfD3G9hOiKPt\/DG+UsslibAstI3MWyNs3f\/HJS+UwKmr6BAeLIQREBhLpC9y1RihiU9ICBmkRlRItj+TZFOBckXb\/Yz8FoW\/KYb3eGSUu44EasaWzKJsb32EJoVRIfIcPumGx8MWPD4+lixk0ZqtNrdvUvnVYmmRUcvEV+jzYH18FuISdQyVIgPyywzRQL\/O939luoBswFdWGuFf\/4lo9cJeEyjrUDz6yn0sBbiOe8GmhfXLnzznp0VBHAqR4C7bIba6LVShoGOpkLPtQddpZdH1gK75+WpINdUDaqSVyHMHlfsP3meHb0kkZAWs+9ZKLTqc8MisXaAB6tVU7IqjiNoWlIq5eLy35i0lgLJiDf2fZ0EEW9+PRfOcWtJmE8ModQRwCc\/chfPOMTe1hmM5RnNJ0VohlsjOCBWztnZinnfF2SWzBnLbYhtYm95Am1pRfq62ynVV+oGRgnwvdvhE4T\/Kffzf2FTQhN\/CowEERA8KL2ynlgs5BooI66wC14GTwDIsapW5eGYWHU4ehZztwCHH2KKBtqcK7QaLT+S+B\/iy2c1+m57LzSKSU3Wp813wEGbzAfJbe9RgYfJgbv\/KmXDkrBfYq3n\/eCQZ5HLbgQMESJZr8TYS2GuuQzrI8zdVb1XS0xoxpPIN4dUlOd1vcw4V1i+uOv9VooYqxhXGqb0Ich6yFB58yZTXIzr81jYpvl9D5wQWNMEei4xms\/0ZggX8CZALvov0Zfi2MyVm+TswrnQoyO3sTWHjbf1\/t3mpCWpQ8lsd+HdEI8TWfW9eJPxfX\/kclHN2rUVrZAWo6SAcsGBkHvJ27aGun\/DLsm9lJE3MCJaWkiAssLBkgy7VwpmfmRJL51uLGoSdgf95j8VLF\/c+Djq4vbrjKVsENjivJ\/6wF2M8U2FxAU63oZuhcmn\/4C8TeTeNVX2u39Xoi5Ri7ACh3y7njMXrclrU54RT2uenk5imAHaLTRcUiWuHBG5rbPbV2rauYcfkfvPi7O209HmQhgREEwTS+0JuuQTvP9PToY4sOXYom2XHDiCtbshf+WBimpd8F7EurV8fDKuNxeCFO2KOSdTJin8Cq5u97x0QCrge8lCnLtKlzRhWLRwavnsga1wNB7J0s6jXfoI+NrKBDv2xvd2ddw2D4wsXht8TSlvzNmOnQVhqY3PQQzjowDMa61RY27LsqIRpWZbOMak1MzVkSFAR7v96lIKzcmQqtF2hMq+er9N\/3DAVnwW+fsJn0HjsjbDPVF4A5Bf4iHyZrdXD7nKYzz+FupRCsRBbGp1d1SmpIGbMzNudBJK0\/ZiCLIxwwGKCe5G4+gj\/hwykEHQYVtuzMbGKW5sAj35arwihK93SzlUyvjjo8wtzUWaO+9LktSqNN5YwRtKoBToE1yu3efYo5ziZK4SKNSCOK4nEMSZwco3vZN6w\/1UyDLjq41HTDYBle4l8I08CHwii16INosb+F6RJzm3fiY1lHGflj55xUFlPmcBjv5z1gIZkkk+f1Tu3QwU4JffeOv0lT0SOqeF\/Wnaj5oA0OsCmmGiExlfTdc1V+2xDSXwB5RdCCX4uOLHRXmHk7j18PEb\/STed5SUptIG\/6MIZGLxkoBmkx70xOVABBQQQdxhJ0VRAlJL3olJ5mXT7f7SfxQSTO86bbEV+K+tScx0JFoidJE5yyUOuDfp9SRk65U4l2yXbrRPOUEx4uDrb0X6VHp+PbgbYq+NhqkRJ5Ds\/VvS5pSKDGl1smyz4x+ds5vakubBRKqLeSjex4uCAXrwT0M3zM+hp\/A\/MX5VG\/OdCD41N92V40VkuGFkx+WL\/G86mbHnZXShxdifkvSpupATS77kbPcX58szm4fkf2T70gkakjVIDYENE4IVOrPzz7N3RHcCE4ey8hrkQkBHQOrZpg==","iv":"2a5c48e9b33e0e19b074cd10f6616667","s":"193db3a8b793e550"}
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