Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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qLHYc0Ux6mx9Nzhdi3aDrjgEvCeY6U5gfWaU\/z2Bi70L3YfbHFJd4ah0YXSO1hMJXXSJqngAVgpcNs6bSTazksUts25cqnLL5M5YVP2mqcQxt8MHMbv0uAOiNLOc5AOQ2UPv9u6xkR6qzMiXq7PY4Y1GY4VPB5MKYmGLPN5LPYN3aSorBOUK\/KrgMv+b\/pQqVHMxxX7CmwFA59ebg9HoQbn\/AfdJZ9h8y4BchOtWj64AVta+CMi4WrzBARl0gicf6X2gZ\/+OVCp403iHThdtS6FBmzwjJhf6Y63AO+CGiSrzvPprumE6x4kBtgLQO8YHoohyUok3y\/st90SfT7PjQZ\/xq2XETC7GvH+MWn1YX1wvqMM\/aYzrKhf0L0x49LzOJI7\/Z3wJFMLIDCi12Mn8JaxhqO5hmgdyaDFi5hNHmglEPx3HsRu2bWkwEaYp8dbwT7Ix3Ks2m13g62ufAlDzrnEff5pzhVzPI4VOk8zvpI49GCRIpYs\/APsxDnmGOa2he4fQPVyjxYEWUJjgvdLn+Zk+GXqbSs8DjMNYHIWdC+kIkREFM3IM7lbWaZTVYMrNbWh1Gy42jwrovVqkOAxBdvzHPmiImBs+og2OHspzlWnlAGPW0fhG+WKoByNtyPU0lorNvzh+tBQ4Qf3eQ4Dl7JQAlwZJDB3LHvSW9p\/z61kfs3K40rdqoevy7T\/TaXOyQworUZsdbT60K8eeNpki+T+0+34sWjMSCaaxISt2v1\/oHpV\/Gnl9apOA+ExRtJIJjdXkvP4BlHfLiM5+hz7dupptP2wrJVufDek6blgsnLfi+5BodUMEXBv+UPceNmElVXtImYUZmmg6vrIPBcAgeN0IS2ynBF3\/kDmv23qk4LCnM1iK0FIYYhcTp\/R6e16aVrPD1Xrww7RmaE3kWjki\/NC6ijJfzcyKd3vq+HTDC6LgDfXwRSQ56wBYlokHeabVQBjFiCoLty3+xUyG2psNX9EeFanuMpU7hyRZOPSy8717Y7lKCTafls538U4AketN0WBDUy2gZwhcV3UumCkP3RMVfASWMANS132LFloIc7dpPZCSI0BjDqaSVzqlPC0uu+EUZYuwynJWa4\/nzFZprdb2bkQhj4dxgbI0beZUYdfa06YvEvOE+gB1FGjveFgraam6xV9ifV4zgqLDyZD6HWq36ubI3w3axy+bXIIpgra43F8xIT9Zj+9RI4H8pZXGBIavUwe19uZ4liq24t0PsxlvhApQfzSrOBG0d+9QGgiDP0rPUm3SazgSSUg8v+5boIX5htzvpZlJXu7XgQkVYvL6gOJQSB8ccKuY\/ep37wyuJw7ks260b5uUFc3KQ+tqYLHtSOk5queGh4v9k95qUQlaf5ue5dzPRk2XXyPSLeAmMdL\/SqVp29YyNzkKwNXjlKF2q4Z8lTtwmmsGSoxEN8Mw6A0S8Y7sdSww+f3t3NBJV\/7MqmHOTSK9tphky9HAgA8pDNDHr3s5WHJMYagJbII3KtxUOpfi+QfI9em44ptCqV+xWZBiU0HX49HnOOnN7cYn8ANSU9vVe+P7endrEloa4b\/yyTZVT28w0pee\/YLngbrCQotpoFmO4EMsyrKvYPyN4Ulc8NKwe95Z1S4Njf9Kksakqn0HCheavOM+gpoYLyX4unGDL6llREv+7VCTzzVDT5BOpEDiJTNq6t3+uFux0ROtBKjlu9bML8kZD4o6LABbRUGDl5ikAzkXNQYbrgh569rkE23iXG5kVKk9KCS8\/W7gkxSFmxF3isyBLE\/OIMETGf7szfDzqcXi5hGhhhA+P36gWK0X+urr4C0KHpXuZ4qMmMKbzL+IzsAXiKWg2GvX0RF+uBtNKzMwGTYpUXcjL77VLjpWL8lOfUShcDpbjNl8EhDQBkMqvgUwa1B08Hx8DpvUml5NQpPrLqU0uccITP4Kfv\/HGIaBsBq\/RXhelm9bFgRHqhNx1OWv8WTR1wRodMcfDBNvFXFmlAOVVoUPXFwDqYb5NWjbeGrWpc+b9JkviYr1esWuV8Aw7PSR2TQlrZk9O8WNkobLN\/NDimojU1DpvcRNZCUP5bB6OLWT2X1FHf5N9L\/PZGk4dvY8jeo5xUUC0Euka2tplm4ClmbeHdhVPVE4Uv1IIvJJU1Lih7p8kNoVb3bwdlPzf7+1YbBJfdbosvh9WEou+VQnoot903ijUHqUqAbPhUeqFHa\/lMou3fIJBJ47wmUhHZV0Z6yk95iXs5\/+Oiv1o7DmiJLVg+1mFvIU0x2EgQwQesi16EXMQpsExPzlmcQAPvNzFkAJulLsqzd2teLGfn8Z7wixoCsyufHSOweUHtgrwagV6Mcfx9I4YvPpqEzIDKGFwLQJdiygfej+pj40mnk4\/y84sf7mSC8OGBd3Ld+0iVY\/mb0\/13eZUjKpUF6m4At6Veas9h3y6\/kJhV3DBisXCU4mqQ7TRRa6FHnQlSo2f3B9KfD8FuqlldHD16RvLckAPqWTEz\/s0\/4PXQXw3EiThpOappxbzrt8n8iTVtb0LL\/tNSPkB0dXlwbbCstwK2k687pyUSUwz8Fl66FI\/H0MgezK3IoUac2zuE8VLpiOC0vNL+W4LkWNDqJzRiTWqZA0RHeJhdTnA9B8HBDelSMucF6UQh41v+oX\/c85zuKcjwEgY\/Y\/mPOudSTkJCzlY4SJxsptHas\/RxeNTpnVZFwtlR2YQHXCdfE8nMU\/zROmMhFzUIDzzSF6Y9xzO5o5g8M0hWmbWHy9xYeXQi7D1we32H0NCPS8\/op+PFfXzGO0MCxXvVdPu6Mfjkhthds1V\/Pzu\/72z979gIEO8zet536wbIXnJOG4OotIbqEAr8qWuIjySkyrWaeLBIjo2qcFcJYMpTXWzZlkX2nwQCm6yrxPervyz3cPr6LJrDkFT+AxsJDFTwNFYadGbzB\/vUjXweIb2zaCDZ5Dmktx1qG93gU+KoWdPGF0AvFNIN6KjP1QC+iGYH\/rQWGABCCwB7PHbSTgZshsbtWE4JLGjYKJFDuf3srHWkIZbntbc5+WbNojGuiYmDaVFo\/mka91+6bdBM0LrdNIyPmKf+QRS0HkWu6UKP4XpJ+QkNQNjP1SitQka439jy0bA90xhvkH+ehKQxMxI\/wv2UpbLq6qurKU5JuhlP1BarNrFP5TK8VSCO6dwhxUWuRus\/5ZXCwdhmMdV4rS9sgYq2Iwkta4i6CGg3Zb6AMv\/zsqkuCX9w8Q6ezPhnH4DYT7LhihC\/l+kTAGTpdG7JAbFLUW\/zaND3ZgJpIpOPvvG1AIRmlTauyTKYGwQ7ROap1OrLIA3FNKgz4kGeJtOH2Y3lQadjmlr4WAT8BqsG2\/cFmuJkkIDAapNxUEqkulni4jFlTKAo8hNqUzWJSdWXU7I8oiWoFPb7KnaWiFCFMoj1jTTwk8g8FieNdxoALI+wtX+iiH3MdnxtyXFuO2cF2Mcb4NQREBDMLZpUX5dxj9alaRfE0+rrBxUfKmuYScDW5lo3ZbjubRM1\/2zj8i5U3WFGwBn6VbGEVbOyK6T23KoJqhGtOHnJhLYxR\/CVXSpJrc\/FEVC5py6Y3Cbe97nDp\/LHUM+WyxmPq82nC7p5NwkQpYg6k6F3XjOkTr+BYTlcoJe4oQ4DhOuxwl0DhX4k30fJWR4bhcfxTK2MVh2B4RQBlMn0HbtS2ug6q+YnnjncIEEp531KWHuelEak1WhEfcsCrIzmaQkkd\/v6EQcZ2WMwI0wgUVAeoFN7E05RWxtmUlFeM978M+R3TWYjmfJNjAcDFP\/8uqmuyuhdHlSk2NSqvi6ooreyb72MVTkV\/XXr4ksiQpTqTyQKxKorzr6lr4LhkAj+PWM99+uXTnN3J+JmW7Lz\/CeSoyNXK8cpnHRql+jY5tN1nwyi7mqQBsjvpPcNHm+b5WuQos5h\/yVf0ZPG+IvrJygm4tUaSKi8PUIKT3f\/g1qWJzO7iZ3\/UhxNeQtVuVywu\/cd3ptdx9piqSROkeVKsityjObREnrwdjKav7r2pWr5leYCtSW+ekyqKghKGQ55\/FAvKxYq2vZvTS2SvF+y5Z+8h8eP4gKeqpUphoDZlidJJoI3lZ7YLHohhjdh7JjmY4B9eh0DBpI1tdnGcUJPmioLmvQ5ytU0\/bNKIn1M6UjZ0Q1FXVKRwv54qR+Ot5QGuilB7Hs79XayfZUChTg6IoZfkqdNSt6oRKCnAlxCkv\/sAAv3xdHuYN5FioM8HJ0V26N2jZYfY+Hc1I0LkPZg5BaIMbP8utOf8wUhPnblcC+iQoGDjNVJxN\/A+t8x7WGWZCrCyOKi\/7VMWqMP8CgiohYpmCdIqo+kA5coEec9y2RBgVDZtFhWI2dREBTazZp9mJY0vQQKTFbCxdPaoFieraVz6zLCDx+GCnml+WSAJ8Gp4TYkKmPonND1s3WjmWP4Vkvme+4S1Jt9JWOvdrDOrZWWZ7U57T\/HCFgc54DLjr0IzBhFcl4CrkePC761ZzYUwB12yaAjAavJ\/SpNfVl2luxakqR87Pe4Lozqq9ARG4ucnq+szG7ro0yOYSUOT7H8PqBmyoXQe+RBb5528BfwzQJSnirNJSlYyMVNkoBGZUeJdb7guaulqYtoAXzZNoZpJ6dhIQxfbV+CVoi36Ho9bRZ4uuDqi2JLKqym+Clt767QNIKwAXxMHyWQZBo8PXnL97TA7IcTIqbUk14onZc0E9usPhdDr1IrNBJSfryw6T0K5JykyoAE5X\/x7jqP6YNn0\/HUR9VhQ5Phsq68cEua9DfJARqGNTLCtRcdJRO91AtNM5zG1KTnlKK3EQelV8jsY69iqDa4niLDyBPw+dDKZ5hyMLQLWu3Ex6MknEe5BYTyOS7WIp7I+eBCyaF2I\/eZgLbUz66v8\/cfgHcrojqAixtrdn6c0MnjbVOmoycmtJKtd6hk0vZ4zvAUQ0yJ3aW5UB96rBmJr1hXcAEDAQKKEYdrUUTUy2hFSrx6Vd78hpdpLgCubG9i74e8TJwBp5eMSMrnHt3\/IPwXtCFHKQ0ke23we1g9iHwXFaj2XSGb8ywwUfTcpGwZWTSLjX8HqlHvszte3e+v+Uc4BGDiX28zkTiquxIG5dM9zlbJA1lfYJ0dKcGjD66VkXDoj9J7L3H8gDZlTXwohzrM6InVznVEaQmLLY9il\/MYc7Z6Xl5RAPSDYBbXhYEB3o0KJc57TUam3nmIZh3VhdrB+qiqBHx6VBNhFhETrmwqX3fKcw==","iv":"43e2e2c1a931707a587c422170543352","s":"a4a335cde0afc910"}
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