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Research

Digital economy necessitates thorough filtering of agencies

April 29, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Forrest Cardamenis

The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.

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  1. Day's wrap: Tiffany & Co., Rolls-Royce, LVMH and Jimmy Choo
  2. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  3. LVMH combats inflation with employee stimulus
  4. Hermès makes fitness fabulous with Hong Kong pop-up
  5. Four Seasons takes to the sea with inaugural yacht service
  6. Rolls-Royce releases custom Phantoms for charitable collaboration
  7. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  8. Harry Winston emphasizes duality with new watch collection
  9. Zendaya, Valentino journey through a pink unknown in latest campaign
  10. Shares of rare Hermès Birkin go live on trading platform Public.com
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