Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"844126b431bd1148fa885bc7190f5ce3","s":"9d8adf49d612199b"}
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