Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"d46d55d49d6682a75dc8f4c8cf71ece7","s":"d369a294db3b95d3"}
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