Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"36ab79946def045e8d4f7fd37932bd41","s":"42f05d14930bc430"}
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