Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"b3a69e476588ee12ad04103d4d20ec01","s":"7b1f18be0a8ce3c7"}
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