Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
{"ct":"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","iv":"d29ec8fd8c795db19c52a4be1ecd6f30","s":"45fc3dbe3b6be240"}
Share your thoughts. Click here