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News briefs

Counterfeits, Brazil, Elon Musk and luxury homes – News briefs

June 3, 2016

Ralph Lauren's Sāo Paulo flagship Ralph Lauren's Sāo Paulo flagship

 

Today in luxury marketing:

Counterfeits, knockoffs, replicas: Parsing the legal implications
Consider these scenarios: Consumer A walks down Canal Street in New York and a cheery-eyed vendor beckons to her to look at a collection of “Louis Vuitton handbags — the very best!” She peruses a few and then after a brief haggle forks over $80 for a Speedy 30 — complete with the classic LV monogram, which is far cheaper than the actual $970 retail price of the bag, per Women's Wear Daily.

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