NEW YORK – After looking at customer experience as an investment rather than a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an American Express executive at Forrester's Customer Experience Forum 2011.
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","iv":"14d8248292625c97a2d264e6cc6e1e3b","s":"4583712c2f72687b"}