NEW YORK – After looking at customer experience as an investment rather than a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an American Express executive at Forrester's Customer Experience Forum 2011.
{"ct":"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","iv":"3e3a8c70bdd040094595722b5694f340","s":"a8a7e9f0537a6273"}