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Luxury Web sites sacrifice functionality for aesthetics: executive

March 23, 2011

 

By Rachel Lamb


nordstrom-185Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.

Brands could also consider using tactics such as search engine optimization or social media to drive traffic to their Web sites. The use of social media, such as blogs, Twitter and Facebook pages, can also benefit a brand trying to attract consumers.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada Group bucks slowdown with 18pc revenue boost
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