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Dior shoots film starring Kate Moss to promote lipstick

March 28, 2011

Addicted to lipstick

 

By Elizabeth Zelesny

LVMH's Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.

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  1. Tiffany & Co. highlights HardWear for Valentine’s Day
  2. Secondhand watch market stabilizes in 2025: Chrono24
  3. Lamborghini deploys brand showroom in Egypt
  4. The Peninsula expands motoring adventure to Scotland
  5. EBay presents shoppable Super Bowl weekend activations
  6. Perigold, Olivia Palermo announce design partnership
  7. Coty partners with OpenAI
  8. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  9. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  10. Younger, Asian consumers fueling luxury growth: Bain
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