Retail
July 29, 2016
Image courtesy of Bloomingdale's
By Chantal Tode
Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
{"ct":"aPpyS4ayfDwixsSuLZkQUb6dtiyioAxa\/4SqVvxzEGsuimdddgtCIwC5BitCzFXIvGxmsxLq3\/g6F07o2Y2L1N+jhIB9q+EDVspQxiAobfomM6OaCUS1JOgXLhw+F2\/crhWl075j8soFsBHNI\/ZzY7PLm8MTCFD0\/Mqh42wcimxMpbPl4zMn32r2EsrtrDx7uv6rWLUpYfF0ChQHxDxlGADEoL67zhzilhNbpplmTo3R0\/rk+TtXgwNb8c2jD8RHHepu4nDo9fuJwJ803Y4ph26GTn+1IOAb+KpwyD1jBD24kgv8eWb8QNeUdbYSu3Pju6YO01OG8O4HauDP5OySLd14TcSSUuPj6H1jxcuKNuP+jiRvh2vmEwpEfMFFOUtrWEwdNKbepqbEeK32pYrKu1dSvdK7IDYNe\/+WVZ2Aa5BUhMh9OFAWU2eEbDiffhWzM5Oq38wP8xv4Wnj3cqnUgaZbH7Pej5iJbgQXpEwxm7JPTgowp8\/0A00yUVjRVAsCnuRO3JCv\/sRpfnjaRCl0uJe1PQ91fgeYWW9HUWjEtKdrWJUuq40ackBc7Qanoe4e6D2sEsAJfupswl5l3tVAKC5smSHRvGN4yt8OE1mxNRamkkGIYJmBwUz6L+lHS0E1dVm2eSi4QlGwg05gYpxYpOvLHGHKVPllCONPI+ni2ejz\/E3kDHhdG5\/kGi9PCskbpGK\/qYkH0gxtnmtRN8hFxeiA69fuFDbzVqx+W5CWRMSXHDcOhDr+o4OorlH5nr74rPI44gd2uucwkbpqnzgMPOG2ItHMrR94qEoseDxH\/BEhbe\/kQKLMgqrwuysi\/z2Qyt+F5DGomaHKRBkN0xwgQcjux+7y1s+lK0pl7dYCpNSuBcDpzk6dPgMhDqMc8LosNnbrwse00QnZjF+tuP8BmQ1CIkl5nBIYsJCBiB2\/XvgJ2npCxkz+r54Ugkx6QmkeRbu0D2+2K+HI67dSzr3i2C9Nsdz9CTJjoutn+XJfSRx01Y4FqV25m15BfSD7G7Rl\/9JlVNTz92S6DW9+gVGKc4MPoL4bunAHmsuVUmrSTnUt+n\/zqw\/Jh70At4gtHommvyPWef5ht8C0k6AWsk9AlsS\/cEhLHL9hTe7dxkZdVocZDRfLifKScr0UohyoYSItG+s7oHPADqy0xtPRwVhXFmaZ8divumWBa84O+d9\/8KhpeiGpMPf7FbC8JfWQYoX4MIQIHdPSVyZfD64gBJQJicdY0n0a8gUfCwIAm5t+2JbdLLNZAH8AoCt1A4cYUASQD49g7ebIpUIeJtaoA31mCxnfvC0FgWc3yW6peUmULhsAn0M\/DG7qu23LYbpwyYTclgB6ceT8xAFFzYIfFJyJMbI7vJdADeO+BUwHftucXcBl1UX9anw+KdbNDxwCmm291r4luw3uOpcnLcE5gZxWNkZOghwqDuihd3BSfkfOr1Kd\/2YcKBHCJcLE3tmMGBJ7TaWFcBAWyxwkU32AAAGHwRIIPw8ViChmhUmkdZQrQMFgCg0WsUec6nr0JzMeYONpjezxMWP51+MrVt7oP0sblBoeG9nfF5XzcoFDrm16XBTI88rUkxBqrflDEoGsO8BEqijawZilRNti83ceDWCLQsIIXp5BgoiEo7z5rc3uBmUmUCfINTkxEm\/NsgDF3rWk1whd5rH2Zm7gaytLDQy3KWPQn9mVeShE9x6kbHYWJ0sWMj+ZXavdBq53jImGikSA9o\/PuTkAuQbaYFaSqYjOsUNH+68IlyMJWv31\/XB8DbuaWoaMTsuNdkiRzAq77mL7w6cEZUjGBLQs1GNat7L1uQeHEji2L3c+jXAYRKgsvgFiIa+Mc9uMUo+TIqNmk\/hgVglS7DSLeSZAUQK1jzLPaR678QHHGUw9oGekr6DWAjdnYbolf1h6waIfQpn\/2JRe91Da+41Z7+sXwYqnaWkmyqR4PqIdF6iQ7pXQg6719RjivFgaQarI1H6dOW8figzEYSdtleMJYIiu3FkIoaGMTHK7aN\/TaTa\/Ns7sonwTY+212k7zYdu686IuvZH2167e2G5elf7JWhrQoZdS3jenjRIiPtKj91TyjdtZmbyIon5sT9Ir2CSeXk2UCV+AbkwUQqfGxC1T9oVjvwaE4zWESgpb2Y7L4gIaiSrwBnamqXirq4GpQ9l06tXMWEDRS1A6mxUyzBi9Lj6xVICRTuop13JP\/0NpO5exZm1Vv71CsXmsr5htcPjmocxLai95BP8QlnRu6Rt6lqpexpJJKrzg33YjZPArhDMDievCNI+eIOyvH\/0\/QTlx+TlsChfiRD2BOSlKuHS8\/rgWcdsn5vwQI08hYXoSriK8SD73hQvAyj1p5cJkpJQJdf9VYCf\/inM6WEPDH6wedKy\/uYVDSAPePMuWfmMF33r5f6COj7RTLWg90zKQjUGAJt0n3Y9HviyfYnWVrs\/+G46\/taU4N+qnSW50FCoHP6BkbzTSEz0alf8Zdimg34G84FNDYOTjPlyS8lq2+noF+KqBmZioCsEvqaFqlcQdGg2ok9QuDLyTqbnRWO1cp9gysUozT9KX\/K9TfHyFGGAyX2E5XmJfHRQSvme1YrmK5kZOVNSzUbB9jNv5U0Ua27V3jIcdzbr9v82QQ\/IE1wp5MnkTM7ydfOm6ML\/iyZZJB7KG3C+9Wr9s1zA6nj81I5oa1Gr4ycXlaCQWFSkg3qFxSCVWXvsCelJRYKqLa7rnuGbISqliOGfnCZRuYyiFmwQIDyfFE6a2\/W1HFb2YFaswIKUZhjzcF+QY4UPvN0aPMANehp0v5jJLBuzBU0m1PKYX9ne0vvthCVRyAh\/7+oYtNg0w1mYuX+ohzIdDXqMOA061XkM9sF\/b1+qEV\/mxGUFYpJnsyhIG1V\/QOLlUI\/ojkugKkBUMOKTc5wt3o1U74+gCKAb3+Jn2Z0GLNxU8SLEB4w+91YtK9ux1tLoVMb69IWfxRYIDz1YwyJgh9UVu0cE6P\/r4HZmq1BilxQXFfMchhCTT3j9FStPNcsTrJd8yMYBFDgTidhMTmvpE7bjy7RHzH\/RXoxaq3KjRpBfmGAzT88Y6Z2zzlK7mDl8S2Vph\/2tBsODfUsOUEtGLISo4HonokKempDqOYUJ97dUYQ4WgGQDmfkTYaxURt6NUVz20Bz2maSoUEkN+p9F984V\/anwOqV7cEtDTBIMRHJNTQhNHqz+uFs4g06y4+64m6sAgCoSkzvr9IFS+UdnElx1kzlaN7nKHsS5waa61mR23rHqE551Ov+iTeH5BTf3QoWlSTTf3LV4f72Z3fYYDAToGRIC8jcYJGLmqjxvlyGyCuRBV8LoIy8lU\/axOGLISnuEVOuLEMA\/5Ssg22oieXlaR66Z+m7Mid0KDwevhDo2ilmrm9YbLwODqQBlrZJ\/M+L71TNrSmSZs5+5VQi+JbkFPwYUrv\/shd7iumKZQUXbUrj\/PvSyFWhRLdPeakmICBtymeN5ISkGJhsPYFeso3aeO1sVK+eLIxoB9lkzOUQuGOhdY9ZOz2+pWBINKk14aYrEJCTRCiIACQyyWuNkzSoSDyLdiN5rnc+t\/aABIhMc9LnWRmw8\/V9VyCQzbNnJ8vhFttjHnMEe7\/x7O93ABu0CAhhk99DnJF9rTVRpNWC0U+gp0ncNQxIEtjzX4zCdZiuDImyLQpTyWhkjliNsCKTmDYNB6LVEira6\/uqibFLGq0UKbzdUm2q3dRS3YMe8vA0RYnqt+wfZQb0DB1mvc35mxz3AmiDV0voljC1Bx02Ab5Trnw0elb+VLpsqReXSHXvsobxybvKrD0lyJrBh9aT3xvHFL9f\/Y9rtV2BJTqgZkcrUn8IJlY2gxl1MJ3L7lZrqLHnX+NFzIlJQ\/MLjvpSeS5bQ1bOL90kUBINU2LnqhOJrwDHDhY5ipZY4cHefFUpQb8ezm51P3xsgi2uuuGU65JYADwjAk+7Miq8ChoGA0Py03mmbsO5FhWHg3Rp4sgH36vicC8XP9AQ18ZTYOeevhaHR8Xi5CYAAAx7ym0jXfDzWfOFd+SIHwgtnnMGgJA4eI6o7An57z3jlQTD3qx6UOpcepGHBQQpYEnHowsbjN3g9vXXJFOgennmC9V+y7QmKNOR5V74fuYnlKNzlJ5\/pPdMznJ5UPb1kZhrAkuG4DOFm2RbLxjJIj8slJuw7QA5e0gJYYWYWyjiD3+dsHS\/zJqeuLOiBJ6KnMb19czWXV7UwD7biqLhEhzFNxwem5\/DefYi+wNWnrekD5EOiZiex5pN529y7We+nbT0nVGZgi7gdZPaSfj4BU8E172m5uM908UzFFBV7LpNIJgpw8vchmxGoge0oTnd1tcC9Q7VdAxGW5WsxvCYyBgvcqfr4oqCBFg\/RvanyHcZ6hmGcSF++7agUg3q7KGOCu\/6mobqFoLtAh+8NbYSwibgHZUnf3gMNJzlJVxu5LwDoX6FtVtUD9K1E0PLy2k3IVWy7z3Z6G+0FbwlUAD3dsMdFkABmyYQMT1Xb2jdDZFsSsPb1ofpOfgp75h5M50m7ew6NrCb3pSuqZsXSxJE1nOyUl+mBNO2vuOD6Vy+SqZ4cUGLyKsw7riMp53uqHM\/VutG10BsbvufOXnLfbA\/eqWZLcMSuR4E+MMllq8aD5kzT1fNzuRFWBljOOrxL7vJ65qYJ6tE6eNc0K9Tw0Qdjbf3nOkVvXuqmhDdgQYzfHZhr0kYje\/Xp8u2E0E9kZWbz54cjJikpRACPUmg0OqTak+2tpKeepG1jOSyGw18hR8T5kalKgs9KM86\/DtgUNAjz\/3r3LIbl1XfrpQvlSDiDLQI6wLmpcx+w6g5GJL3fIeazCC+IVMWahF71MmbvCNtmZ8QvzgHLArvcYanzxN\/\/7F1gLi2jTY0W9VxeV2\/JnZXxKuEQSeAOxZvN3waKkX4+uy1b22cAbc33EMOyUw8uUBqjux66zrFZ9R1mbCHkGkS\/EZSudpCiL9utf8PXtsDg44SeqSqBznD6MC9s8vD+gsdZb6fqMgFy0xQNFxVZJxbdBqJsA8okhpAdLQ0sRspL3tYeTx0Y3rrNzclYVIX4i4yItVUHFv2V9vUXfPKVGRb6aIxZFD0YS2SauQWuWsjAMLQXEcSDgPkg1edsZIozIFusAo\/EJecJf0SmNtKXOni5SyE0RkM8QwvfIl4Z+qLDeHBEBLQUDvj1fWWuEIlNW7GJ6vVzYzA7E9cbh2hJ79VIJBML3ZLvpoAqPLiCCL44HNoGR+1XRcdEW4m276zALE18jttV4fzggNXoYvUi1rE0Ab507hISN55wZAYS1ZXksuXTlyaFg4NWekLq17+9Znez9glQCbwKInqlGZ8lS\/Bh7gYy3SRZjhiAtpeM1lPCDZUbYpMDciRpZ4fvwTzXqA1ywkcGm1izNUAjnafHs\/kMzbAUcgLgtmvUdv\/TyZlHtXF7y1TarK\/dIZAukeeocA7CNyFm3BUVTOOU+vIIjB6ZcL+iCWs34X43Tk9iQVKNpCl0yYjXuZLwSHcMjbY12qMPz4tisAXR1mK73GcBgj\/Mi3ETxTC9ctO8g+5mUlaxR270pzchxLZd8tzODDhHVK6xumQBiVzosYLG+4crckxbHQDIloKtFSCLuuMIv\/qxYDIoyqUCZ+\/sZhT4KHINR8TMr05lJdmmXe3tfcYjmAbrODVnx8ILaSicHPQrswVPdniSDfJHXr+AbMAP9J7KCsLOCTHj6ix5g2lkV8AsKcz22+fw81nzMnZ0A20R+3cQNpD9Aqgc4kXtxSQOAoKoIvLB\/A2rOs5YQSE4yIbaMkoZtmG15sbxkHjao58OXNnWhU0x7tV5HC710W0Cjil\/sAqD7sIRX\/9cTlzXVOTfnpLceaVYuxBuclVOncUzxLQPufBffAId3a4gGa7DOU72VDlg73lP6SpcBpu7k4\/QKiCRzyRy111RKqz6jIbLZVGTQDu8KIdAo6LnlnkfTSJ2PLH79F3YxSQOrRP4oaiIOLLrt+y0ye0zExsmneg1L868s7YUHYG+35RlDl8yj627djtF0GsWZH6bRWwEM5rxJrGiRmcHHlWBZh8yRZ5jQX2OVBtsCzVqmUAc5+SLD50ux10L+B1PI00F1Jng2wrwS8baLgkuJrm4dUnBbTvGxXgQWV8AjzM03htCkQ9\/dLClpa0UwnbX5oo4HPSI6niXVmStp6nYwr4jNeUwY+Wi+ZI7rdgOUlmk2y3WsVz93X1if5\/CyAMHZq7fCWwTYfY59kG32hGYHIs6bawKet85VemleV1Yc9uTxLcl33pn8vz1Y+hPq\/rGXzRKZd9JBLEQVaU1lLdgHYXFSGLoQfP1hv8gfxGJ2RjoiCIBYPjvUs+bMJlvHXeGSzHL9YuhEc5aJ2UpvCX04HVKHrhzxbV8Q5eXMsF6i0ttoul7whwq+6O17gi6Owl2lo+GTRFDPWgqfQ+4yKvbflyRreegQSuCvizpDicsuldg2bXWt1uPjW6U3nIuxgeciM2+D4WH9IkvPJG9KuNA5mPhiMxAuuO1iuQp1veqentK+pkxL6XOoPmlLiFhX5b2RSFxqt+O9Iuog9LSzZsSInqss+24oirzwRQzvxj2fBukJGcVi3aLSDytDLFTrGOZpDWPzFt9N5WzUSVCMqiyiiZJFffaFZWQVSHziLiE2munyXnkcA616XKatES2D9U8YvAXRo5P35uTRkQ\/+WLfQrkN1+3jRSVW0WEe9dL8KorATiRFOgwr4sT9oRGfBV06ACWZZdh4Qa8vcn4NTp3iVoPPAz0yT76WTW\/L1Fg\/mu07F+f3pNCgE9UGObIfVxDCLdhix4CnE649SxmyCpX67r\/ZEv4H4mgXQQyx1dE8=","iv":"7e146ae18074fbca0eafa73a4913d9ac","s":"1114f33b9a3bb731"}
Share your thoughts. Click here