Retail
July 29, 2016
Image courtesy of Bloomingdale's
By Chantal Tode
Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
{"ct":"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","iv":"15f2a32f5bcd635b0b9f04d7f9e4d17a","s":"35f48de59fd2ef90"}
Share your thoughts. Click here