Retail

British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.

British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

NEW YORK – The idea of combining mobile with other channels, most notably in-store, is something that will continually grow and provide new marketing channels for consumers this year, according to a Saks Fifth Avenue executive at WWD’s Digital Forum.

NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at WWD’s Digital Forum.

NEW YORK – The fashion and retail industry is currently in the midst of a revolution, and even big-name brands are finding themselves searching for answers and people to help lead their brands into the digital realm, according to a panel at WWD’s Digital Forum.

NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker from WWD’s Forum.

Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.

Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year.

French jewelry label Mauboussin recently concluded the renovation of its New York store as part of a global project to make all of its retail stores more welcoming to younger, affluent consumers.

Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.