Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
The film, titled “An Italian Moment,” seeks to bottle the La Dolce Vita essence of an Italian life led in Tod's footwear, handbags and sandals. To view the short film, consumers must sign up for the brand’s email newsletter.
{"ct":"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","iv":"d34352cc99ee8e6f05b20456ce9223c1","s":"e206d10cf98b4926"}