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Dec. 5, 2025
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Research

Snapchat, retooled marketing mix will win millennials over from independent labels

August 2, 2016

Affluent millennials Affluent millennials

 

By Forrest Cardamenis

Millennials and women prefer independent labels to designer and luxury brands, according to a study by creative management platform Flite.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Balenciaga makes holiday statement in new campaign
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
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Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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